3 Creative Ways to Make Your Small Business Seem More Fun

In business, as in life, we tend to gravitate towards things that entertain us. After all, no one spends their weekends looking forsmall business fun a boring time or raves about a conference that was especially dull. As a small business, it is important that your audience perceives your brand as enjoyable and lively. No matter your industry, you have an opportunity to entertain your customer and mold a brand that puts a smile on their face.

Jazz Up Your Content

In this digital age, it is especially important for every business to produce content regularly. The content you publish will establish the voice of your brand. Therefore, if your content is entertaining, your business will seem entertaining.

You may think that you have to be in a “fun” industry to write amusing content, but this is not the case. HubSpot provides some fantastic suggestions to liven up any piece of content such as weaving a story into your writing, sprinkling in a popular reference, and cracking a joke or two.

Find a Common Interest and Start a Conversation

Just like you wouldn’t spend an entire cocktail party only talking about yourself, it is important for you to create a two-way conversation with your audience. There are so many ways you can use your social media platforms, such as Facebook, to develop a rapport with your followers through discussion.

The key to making a conversation feel more personal is identifying a common interest outside of your business. For example, paying tribute to a meaningful day of a popular franchise is bound to make you appear more relatable to your audience and lighten up the tone of your brand. On Star Wars Day this year, this strategy was implemented by businesses all over the galaxy.

Create a Mobile Game for Your Business

According to an annual usage report by Flurry, mobile users now spend more than five hours a day on their smartphones. In a society where so many people are turning to their mobile devices as a primary source of entertainment, businesses with mobile offerings are much more likely to resonate with the average consumer.

With the drive of social media, consumers are craving collaborative, community-driven involvement on their smartphones. Creating a mobile game using your company brand can connect you with your audience by creating a unique type of digital community users are looking for. Using a tool, such as Agora for mobile games, to enhance your game with voice or video chat will allow your customers to interact with each other more intimately. Associating your brand with a game that your audience enjoys playing is certain to leave them with a positive impression of your company.

By implementing a few of the strategies mentioned to position your company as entertaining and likable, you will separate yourself from your competitors and win the hearts of your audience. If your audience genuinely likes you as a business they are more likely to buy your products, engage with your brand online, and talk about you with their friends and family.

Image via Flickr by Johan Larsson

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