4 Essential Business Applications for Small Business Owners

There was a time when implementing business technology solutions was optional. That time for small business owners has long since passed. crm for small businessWhether you are managing administrative tasks or engaging with customers, technology can help make your business more efficient. Here are four essential business applications for small business owners.

Track Your Financials

It is imperative for a small business owner to set up an accounting system that can grow with the company. While every accounting software suite will take time to learn, it is best to choose one that is simple enough to use when the company is small, and can be expanded as the company’s needs get more complex.

Intuit Quickbooks is a popular choice as it integrates seamlessly with Intuit’s tax software. Other options include cloud-based accounting software designed for the small business owner, such as FreshBooks and Wave.

Manage Your Tasks

Whether you’re working as a solo entrepreneur or have employees, keep on top of you and your team’s tasks with project management software. Project management software allows you to create and assign tasks with due dates, descriptions, and attachments. Many also have built-in communication features such as comment fields. Using a project management software helps you to not only keep on top of your tasks, but look at the big picture and plan for the future.

There are plenty of project management software options available. To dip your toes in, try free software such as Trello or Asana.

Enable Digital Communications

Digital communications are crucial for small businesses. Customers expect to be able to reach a business with the tap of a button. Get ahead of the curve by implementing a built-in communications tool. Companies like Agora provide the technology to integrate voice, data, and video on your website or application. Create the opportunity for one-to-one communication between you and your customer, or facilitate voice call and group conferencing for groups of over 10,000 people. Get started with the Agora Quick Start Guide.

Organize Your Clients and Customers

There is power in knowing exactly who your clients and customers are. That power comes from being able to track how and when you communicate with those customers, recording the best way to contact them, and making notes as to the next steps. To begin tracking your clients and customers, invest in a powerful Customer Relationship Manager (CRM).

A CRM is a database for your existing and potential customers, and can include their contact information, preferences, purchases, and notes on how you have interacted with them in the past. As your CRM grows you can begin analyzing data trends across your customer base, which in time will allow you to streamline marketing efforts and maximize interactions.

Powerful CRM systems include Salesforce, Zoho, and Highrise.

Business applications help small businesses run more efficiently. Between tracking your financials and the tasks of you and your team, finding ways to engage in digital communications with your customers, and organizing your client base, you will be able to grow your business and look to the future.

Image via Flickr by alphalab

About Jennifer

Jennifer is a writer in blogger at Copypress.