4 Fun Ways to Enhance Your Small Business’s Social Media Accounts

People don’t usually go on their social media to shop, they go on to relax after a long day at work or entertain themselves during a tedious dinner party.social-media This might make social media seem like a less than ideal place to invest time into promoting your business. However, there are ways you can make your company’s social media page be what social media is supposed to be; fun and engaging.

Talk About Something Other Than Your Product

It may seem counterintuitive, but talking about something other than what you are trying to sell specifically is a very effective strategy. Saying something about the industry, in general, can be a good approach. For instance, if you are a gift shop, post something about how to chose the right birthday present. If you are a sporting goods store, comment on a big sports event that is happening in the world. You can also post or promote a cause that may not seem directly relevant to your business but which demonstrates a social conscience such as supporting the local animal shelter or a city charity.

Interact With Your Audience

Social media is meant to be, well, social. Interact with your account’s visitors and build a relationship with them through an outlet that’s designed for just that. Using a resource like Agora for Social media can help you connect with your audience in fun, creative ways.

Post content and indicate that you will respond directly to questions asked or comments made within a certain period of time. Invite your audience to post material of their own based on a certain theme. Even if you don’t want to or are unable to interact with individual customers directly, you can post a general question for readers to respond to such as “What’s your favorite thing at our shop?”

Tell a Story

This ties right into the theme of being relatable. A story about a person can make even the most mundane product interesting. If you sell T-shirts, tell a story about a 30-year-old woman who still cherishes the T-shirt on which all her high school classmates signed their names when she graduated. You could also connect this to the idea of engaging with your audience by asking visitors to your page to share a story about your product or the types of products you sell. You can even tell a story with pictures. Post photos of people using your products or shopping in your store.

Play Games

Having contests or activities on your page is an excellent way to attract attention. You can keep it simple and only require that users like or comment on a post to stand a chance of winning a prize. Or, you can make it fun and have a caption contest. This involves posting a photo and asking viewers to write a caption for it. You can also create a sense of community and allow your viewers to get to know one another by inviting them to name a movie, song or book that reflects their personality.

No matter how you choose to interact with your audience, any interaction at all is key. Finding new ways to connect your product to your customers can help ensure long-lasting business into the future.

Image via Flickr by mkhmarketing



About Jennifer

Jennifer is a writer in blogger at Copypress.