4 Things That Happen When Your Small Business Gives Back

Running a small  business is a taxing responsibility. Even if you love what you do—which you probably do—it can be overwhelming to manage all of the components of your corporation. small business donationsIt is easy to get focused on profit and profit alone with little consideration given to the other parts of your role. As a business owner, you should be concerned with far more than just profit, though. You should also be focused on ensuring that the impact you have is a positive one. One way to accomplish this is to get your company involved in charitable giving.

As the owner of a business, you have the power to make a huge difference through involvement with a charity. An effective partnership can change lives, improve your corporate reputation and gain customers that will last a lifetime. Consider the other benefits you and your company can enjoy simply by donating to a charity.

Your Profits Go Up

Many business owners are shocked to learn that giving to a charity can actually improve their bottom line. How can giving money away help you increase profits? This seems counterintuitive, but it is actually true. There are a number of reasons why—when customers become aware that you give to charity, they are likely to continue supporting your business because of a desire to indirectly support the charity, too. More business means more profits, so it is a win-win for your business, your customers and the charity you support. Entrepreneurs such as Ehsan Bayat know how profitable charity involvement is.

Employee Goodwill Rises

Just as customers are likely to respond in kind to the revelation that your business supports a charity, your staff is likely to be encouraged by the fact that they work for an employer who gives charitably. Happier employees mean better service, and better service, once again, means better profits. Investing in a charitable organization encourages your employees to foster goodwill, and this creates a more positive and profitable work environment for everybody. You can encourage your staff to get involved in charity, too, by hosting fundraisers and other events aimed and raising awareness of the charity.

Customers Are Committed

Everybody likes to feel good about the way they spend their money. You probably wouldn’t buy cosmetics that bore a label announcing that they were tested on animals. Conversely, you might purchase an item that indicated it wasn’t tested on animals. We care about how we spend our money and what we support by doing so. This is why charity involvement can be an effective tool for gaining lifelong, committed customers. Philanthropists such as Ehsan Bayat can confirm the impact on customers that corporate charity involvement often offers. They are likely to feel good about supporting your business.

Lives Are Changed

Perhaps the most important effect of getting involved in a charity is the very real impact you can have on the lives of needy people. Whether you choose to support a charity that feeds the hungry or provides shelter for the homeless, you are making a difference and changing people’s lives by taking the initiative. If this isn’t incentive enough, the aforementioned benefits should be. You can have an incredible impact on countless lives by partnering with a charity. Do not underestimate the impact your company can have as a charity partner.

These are just a few reasons why you should consider partnering your company with a charity. The benefits are immense, and you can enjoy the satisfaction of knowing you are making a difference in the world. Follow in the footsteps of entrepreneurs and philanthropists who have done the same and seen the incredible advantages firsthand.

About Nate Goodman

USA TODAY BESTSELLING AUTHOR Nathan Goodman is a freelance fiction writer and the author behind The Special Agent Jana Baker Spy-Thriller Series. "A terrorist on the loose, a country in panic, and time is running out..." FOR A FREE COPY of book one, visit the author's website.