5 Crucial Elements Necessary to Set the Stage for Small Business Events

In your small business, no matter the type of event you want to host, from a lush corporate affair, glam product launches, small-business-eventsto enriching art events and adrenaline pumping sports activities, you want to make sure you’ve done everything to set the stage for success.

So how do you put on a good show to maximize engagement and create an elaborate performance platform? The right team of audiovisual engineers, technicians, and event management specialists are crucial, as is your set designer and project manager.

Event organizers looking to engage with their audience and create a heightened event experience need to ensure crucial elements are in place before the big unveiling. These elements create real impact and distinguish the event from its competitors. Set design, audio, lighting, content for visual communication, and event branding are critical to creating a visually sound platform.

1. Tailored set design

One of the most crucial elements to any coveted event, from music festivals to fashion events is the set design. No event is complete without the right venue and backdrop. The right set design can greatly complement and highlight key aspects of your event.

The right set design provides narration for your event. The setting displayed tells a story that gives impact beyond the performance. The stark rise of social media means set designs have the potential to increase an event’s social traction. This can result in higher engagement beyond the original attendees and create demand for future events.

Social media proliferates the rise of “virtual seats,” providing millions with access to what was once invitation-only events. It’s only right then that the backdrop and scenography of your live event cater to event goers and its virtual audience. Amplifying the experience of both creates transient experiences that endures long after the last light has dimmed.

2. Sound of perfection

An important creative brushstroke in stage design, sound does more than just emit auditory noise from speakers. Sound is a stimulus that affects mood and the event experience. It’s indispensable for creating a memorable environment for the audience.

It’s a vital element of any stage design, so how do you get it right?

There’s a science behind getting the sound right and it all starts with the right team. A good sound engineer can move the sync of sound with the event’s performance while ensuring the crisp listening experience doesn’t expose our ears to auditory damage.

Sound is also responsible for contributing to the effective communication of targeted messages. It allows event organizers to deliver an enjoyable experience that audiences can connect with. It’s a crucial aspect for creating identity of relevant and meaningful moments throughout the event.

3. Lighting the experience

Advances in technology mean that event lighting is more than just static lighting or a few spotlights. Rather, the right light for your event is one that’s intuitive and imaginative. It also makes the event experience come to life.

Like sound, light is a make or break creative brushstroke for any event. It touches a key sense for the audience; visual. The right type of lighting can create an epic, immersive event experience. It’s dynamic and delivers a sense of detail to the event space.

Nowadays, event lighting is approaching something akin to an art form. Great audiovisual companies can create light sequences that resemble conceptual art installations. It makes the event experience come to life; creating a sense of wonder and enchantment.

4. Visual communication

The growth of the digital and visual world places great value on visual content. As visual beings, we are driven to engage with content that offers stunning imagery and strong graphic elements. Sophistication in audiovisual technology means simple graphics simply won’t cut it anymore.

Event planning means taking full advantage of the growing interactive presence. 4k displays, projection mapping, augmented reality (AR), as well as virtual reality (VR) systems, are the new formats for delivering and conveying information. Incorporating these experiences into your event provides unique opportunities for audience engagement and social interactions.

With events placing greater importance on audience interaction, event organizers that embrace these new visual interactive features reap the rewards; higher ROIs, better retention of information, and a more memorable experience.

5. Complementary components

It’s important that your stage is complemented by components that work in unison with the focus of your event.

A cohesive event experience is one that seamlessly transitions from one aspect of the event to another. Careful consideration must be made to stage layout. Stage layout is more than a consideration for where props are placed to create a creative cohesion between graphic elements and stage presence.

It’s also important for safety regulations to ensure performers or speakers can efficiently and safely enter and exit the stage.

The inclusion of entertainers such as a DJ, a talented performer or even just a Master of Ceremonies adds a unique element to the event and lends the occasion definitive design moments. This adds a component of interactivity to the event and ensures your audience enjoys the event’s proceedings.

These critical elements of stage design will make a big impact on the event and its audience. The right incorporation of these five elements creates an effect that’s striking yet discreet. It delivers a communicative experience between the stage and audience, disappearing to emphasize the focus of the event, yet still remaining to create definitive creative expression.

About Hadi Al Rifai

Hadi Al Rifai is the managing partner of Level Production, Dubai. He specializes in event management and audio engineering and holds a BA in business management from the American University of Science and Technology in Beirut. Before settling down in Dubai to manage Level Production, Mr. Rifai has worked with leading national and multinational event management organizations in the Middle East where he honed his AV production skills. Among the notable projects he has worked with are the X Factor and Baalbek Film Festival.