5 DIY Marketing Options for Your Small Business

Successful small businesses provide a great product or service, put their customers first, and know how to market themselves. 5 DIY Marketing Options for Your Small BusinessAn increasingly digital marketplace means that there is more competition for sales, but also more opportunity to reach target audiences locally, nationally, and even internationally. A savvy and frugal business owner can manage some marketing in-house. Here are five DIY marketing options for your small business.

Produce Articles and Blogs

Becoming a thought-leader in your space, as well as providing valuable and consistent content to your audience, is called inbound marketing. One of the best ways to reach your customers with inbound marketing is through articles and blogs. In addition to product information on your website, provide visitors with useful articles and blog posts on topics such as how to use the product or service, success stories, and the history of the business. For the best results, match the writing style — whether academic, colloquial, or hip — to the brand’s vibe.

Make the Most of Social Media

Social media can be a powerful tool for a small business owner — or it can be a drain on time and resources without any return. Make sure your business falls into the first category by delivering consistent, on-brand images, video, and stories via Facebook, Twitter, and Instagram. Make sure the posts are timely, relevant, and diverse in topic. Social media users like to see what’s behind a product or service, and they reject sales jargon. As a best practice, only “sell” in social media one out of every five or six posts.

Utilize Customer Referrals

Customers who love your brand are in a unique position to sell your product or service. Encourage them to share their experiences by offering incentives for customer referrals. Customer referral incentives include running an affiliate program (in which the customer receives a percentage of each sale they refer) and offering special discounts for each referral. While customer referrals take a bit of management, word-of-mouth advertising is one of the most effective ways to promote your business.

Get Visual

When sharing content on social media, blogs, and your business’s website, don’t be afraid to get visual. Customers respond to great images and well-designed infographics. Produce the highest quality visual assets you can afford. While this sometimes means hiring a professional photographer or working with a graphic designer to create an infographic, DIY options are available. Because visual content will be representing your brand, be sure anything you share lives up to your business’s standards.

Build an Email List

Email lists are one of the most popular ways to build a customer base — and with good reason. While traditional mailing lists allowed potential customers to receive promotional fliers and brochures in their physical mailboxes, email lists are a much more budget-friendly way to reach your audience. An email list can be used to share blog posts, articles, sales, and new products, and is a great way to gather customer feedback and reviews. Building an email list takes time, but it’s a powerful marketing tool.

For a small business, marketing products and services is critical to reaching existing and potential customers. These five DIY marketing options can open the door to new customers, more sales, and a thriving business.

Image via Flickr by 1DayReview

About Nate Goodman

USA TODAY BESTSELLING AUTHOR Nathan Goodman is a freelance fiction writer and the author behind The Special Agent Jana Baker Spy-Thriller Series. "A terrorist on the loose, a country in panic, and time is running out..." FOR A FREE COPY of book one, visit the author's website.