|Pizza box math humor|
Search engines love LinkedIn, just not necessarily YOUR page
1- Link to your website using keywords, not the pesky “Company Website” text that LinkedIn wants to force on you
|See the difference in the 2 links? One has keywords, one does not|
|Choose “Other” from the Website dropdown to expose a text field|
2- Search engines love LinkedIn, but not your page because you don’t use keywords in the right places
Add keywords in your job title
Add keywords to your heading field.
3- You have a personal profile page, but you need a business page
4- Showcase your company with video
- Create your video
- Embed your video into a Powerpoint slide
- Using the SlideShare app on LinkedIn, upload your ppt to your profile page.
- If you don’t want the video to start playing immediately, then have the first slide of your ppt be just a intro slide with text that instructs viewers to click Play.
|In PowerPoint, here’s where to embed a video into a .ppt file|
5- Post, and post again. Use LinkedIn like a social network like Facebook
Read next: Be glad Twitter broke up with LinkedIn
Image credit: Flickr under Creative Commons