5 Tips to Finding the Perfect PR Consultant

Too many entrepreneurs aren’t willing to seek help when they need it. That’s because, by nature, many small business owners tend to be highly independent risk takers. pr consultantBut it’s important to recognize that nobody knows everything about what it takes to manage and grow a business. Sometimes, you will have to seek the counsel of others.

But how do make the right choice? After all, your business is your baby. You should pick the right people to help you raise it right. This is especially true when it comes to PR. The PR consultant you end up with will help shape the public image and messaging of your brand. Since this can have a significant impact on your ability to make sales – and your bottom line – it is imperative that you pick the best consultant for your company.

With that in mind, here are 5 simple tips that will help you find the perfect PR consultant for your business:

  1. Define the Boundaries

Before you even start the process, it’s important to define the boundaries clearly. What goals do you want to achieve? What, exactly, will the PR consultant’s duties entail? What budget are you working with? These are all vital questions that you must answer before reaching out to any PR professional.

Simply put, it’s not just enough to tell them to get your business on this or that magazine. Clearly define how you expect the consultant’s efforts to help your business grow. Most importantly, set out a clear-cut budget or you won’t be able to find the right PR consultant.

  1. Do your Research

Further, do your research before reaching out to any consultant. You can do a simple Google search to help you come up with a list. If an agency isn’t on your list, then they aren’t doing a very good job of promoting themselves and probably won’t be able to do much for your company either. Take the time to visit each website and read customer testimonials to determine if an agency has the relevant experience and results for your needs.

  1. Is it the Right Size?

You should also determine if a particular agency is the right size for your business. The experts at PR Consultants Group take time to educate potential clients on this point. That’s because your choice here can determine the type of results you get from your PR efforts.

Simply put, you can go with a multinational agency, a mid-sized firm, or a freelancer. It will all depend on what you want to achieve. Go with a multinational if you want to work with various offices around the world to run a global campaign. Of course, this will be a more intensive – and expensive – process.

But if you just want to run a local campaign, a freelance consultant may be the way to go. Once you’ve defined your needs and budget, you’ll be able to make the right choice for your business.

  1. Get to Know Them

Ensure that you get to know something about a prospective agency before meeting them. A great way to do this is by first communicating over email messages or phone calls. This will help you determine if they actually understand your business and needs. Then have the agency do a written proposal to see if you like their ideas. But ensure that the information you provide for this “Request for Proposal” is adequate. After all, an agency’s response will only be as good as the information you give them.

  1. Go With your Gut

Ask yourself: do you like them? You have undoubtedly learned the importance of trusting your gut in the course of running your business – so don’t discount it now. Before making your decision, meet the consultant, assess their offices, and suss out their workplace culture. This will help you form an initial opinion that is rarely wrong.

About Nate Goodman

USA TODAY BESTSELLING AUTHOR Nathan Goodman is a freelance fiction writer and the author behind The Special Agent Jana Baker Spy-Thriller Series. "A terrorist on the loose, a country in panic, and time is running out..." FOR A FREE COPY of book one, visit the author's website.