Your online presence is very important. As you plan for your website, you need to take a couple of factors into consideration. There is no point in having a domain and some web space if no one is able to use your site, let alone find it. You need to make sure that your website is the best that it can be. Here are a couple of tips that you can use when building a website for personal use or for your business:
Content is definitely king. You hear this term a lot, but what does it really mean? The web content on your site is an important factor. The volume of your content doesn’t mean a thing if it is not of good quality. This means that you need high quality descriptions, articles and blog content for your website. If you are not confident with writing, you can always hire a professional who can do it for you. Your content also has to be evolving. Keep your website up to date, add new content every couple of days put a fresh spin on your site, search engines love this.
You need to have your website planned out. Consider an organic and simple layout. You can have a main navigation bar with sub-categories. Before planning your layout, write a simple site map of all the pages you will have on your website. This will make it easier for you to create the navigation bar. When testing your website, put yourself in your visitors’ shoes. Is it easy to get around? Organize your content and make sure that your visitors can find what they are looking for. You need a straightforward structure that is easy to understand.
Beautiful does not always have to mean elaborate. You can have a simple yet elegant looking website, without too much fluff or frill. Choose font that makes sense and colors that are easy to look at. Focus on the little details that can make your website pop. Look through different website designs online to get an idea of how you want your website to look like.
Do you have a small business or a start-up company? Get your brand out there by reinforcing your brand. Have your logo in the header of the website and allow customers and visitors to feel comfortable with your company. This means that they should be able to trust you as a company. Use the same colors as your logo and stick to simple fonts that do not clash with your brand. You should have an “About” page with your company profile, history and maybe a mission and vision statement.
Search Engine Optimization
People need to be able to find your website. The best way to do this is by creating excellent meta descriptions using the keywords that people might use to find your website. There is no point in having a great website if no one can find it. Consider link building strategies and optimize your pages. Learn about how your web content and articles can help your customers locate you through search engines. If you are not familiar with search engine optimization, there are a lot of firms that offer their services when it comes to SEO.
If you are catering to an international market, it is best to have your website available in different languages. This can help people know and understand your company better. Having different translations for your website can mean an increase in visitors. Look for websitesthat offer accurate translations for your web content. This is a small, yet significant step towards globalizing your brand. Create relationships with people from different parts of the world and let them know who you are through your website translation.
Graphics play a crucial role in web building. Pixelated and unattractive graphics can turn customers off and make websites look cheap. Only get clean and clear photographs or graphics for your website. Avoid uploading graphics that do not look good, this means no washed out, grainy or blurred images. Excellent graphics can go a long way. You should also consider creating a big-image website, this is one of the most popular layouts now as they offer clean looking pages.