Advertising and Marketing Options for Smaller Companies

Advertising and Marketing Options for Smaller Companies

With the economy as it is, it has never been more crucial for small companies and organisations to keep the tightest of grips on their expenditure, in all areas of their work. This is especially true for aspects of their business that are important, but not integral to the day-to-day running of the business, and many small companies take the route of cutting all such expenditure entirely.

One area in which small businesses do tend to cut all expense when times are tough is that of advertising and marketing. This is true, as many smaller companies who have a loyal customer base and feel the need to cut costs, believe that they can do without the extra expense that advertising and marketing can create. You can, however, still utilise advertising and marketing without breaking the bank, if you follow these tips on how to do so in the most effective way possible.

Related:  The Black Dog runs circles around your small business advertising strategy

Pay Per Click Advertising

If you are an E-Commerce website, or use a website as one channel for bringing in new customers or clients, then pay per click advertising can be a really cost-effective form of marketing.

As you could probably guess from the name, the premise is that you create an advert to be shown on search engines and only pay if and when it is clicked on. This obviously offers the advantage that you don’t pay for an advert that doesn’t work, and pay per click advertising has another key benefit too. This is the amount of control you can have over the expense related to it, as you can set your daily budget and maximum cost per click, in order to keep a tight grip on how much you spend through this form of advertising.

Trade Fairs and Exhibitions

If you are a trade, retail or manufacturing company you are likely to be aware of trade fairs or exhibitions related to your sector but you might think that they are not for you. It is true that there is a fair amount of outlay involved in taking a pitch at a trade fair, but there are also some significant advantages.

Firstly, organisers go to great pains to advertise and promote the fairs, in order to ensure good attendance and, therefore, offer a large pool of prospective customers who have deliberately come to investigate companies in your sector.

Another added advantage is that you can also meet and keep in touch with other companies in your industry, which can lead to lucrative agreements and business relationships.

Leaflets and Flyers

It may seem a slightly old fashioned method, but leaflet drops and flyering actually remains one of the most effective forms of advertising, and can be much cheaper than you may expect.

Printers often offer good discounts for large quantities of work, and there are plenty of leaflet distributors in South London and other places besides who can take care of the distribution for you at an excellent rate. If you’re prepared to pay the initial cost of printing and distribution, then you can really reap the rewards of this oft overlooked form of advertising.

About Mark Scott

Mark Scott is the CEO of an internationally renowned company. He is also a public speaker and experienced trainer of executives in a variety of business fields, with a focus on team building and relational leadership styles. His articles on business technology have been published on more than 100 high profile technology forums and business sites, and his own network of blogs is routinely syndicated for use by some of the nation’s most trusted technology advice pages. He lives and works in London.