We Don’t Like Processed, Canned Meat Products
Spammers give email marketers a bad reputation. At Thought Reach, we live by a no spam policy that helps us ensure our IP addresses are safe and sound from nimrod sending. This means higher email deliverability.
How We Prevent Spam
We have several feedback loops that alert us when a client is receiving spam complaints. Currently, we use feedback loops with the major ISPs that offer them. These include:
- Hotmail / MSN / Live
Note: Gmail does not provide a feedback loop
Our review team researches every new customer we bring on board. Before a sender is activated with a Thought Reach email marketing account, we review their email content and list. We also check to make sure their domain hasn’t been flagged as spammers by any of the major spam analysis products.
Reputation Monitoring and Deliverability
Our deliverability team reviews spam reports daily. If we see a customer with a high level of spam complaints, our team immediately contacts them to work through the issue. If we determine that the customer was intentionally spamming, the account is deactivated immediately to protect our sender reputation.
Keep Spam Complaints Low
Sometimes, even the good guys get a few spam complaints. We realize you don’t have control over who clicks the spam link. We’re here to help you keep those incidents low. We’ll work with you to determine why your spam ratio is a little high and provide recommend solutions. There are some simple practices you can implement to ensure you’re not sending unsolicited email.
No Purchased Lists
This is the fundamental law of email marketing. Don’t buy or rent an email list. Email marketing is most effective when permission is obtained. When it hasn’t been obtained, you can count on high spam complaints. Thought Reach does not allow purchased or rented lists within our email marketing application.
Don’t Use Old Lists
If location is the most important thing in retail businesses, then engagement is the most important thing in email marketing campaigns. Engagement simply means recipients opening, clicking, and/or forwarding your email. If your email list hasn’t been actively used in more than six months, chances are it will result in a high spam complaint rate and high bounce rate, even if your list is comprised of opt-in subscribers. We recommend you find creative ways to reengage those subscribers. This might mean sending a print mailer inviting them to re-opt in to your email communication. Consider this- even if you are mailing to opt-in subscribers, Gmail will start pushing your email to the spam folder if they perceive that their users aren’t engaging with your email enough.
Trade Show Conference Lists
Unless the user specifically opts-in for communication at a conference, don’t send them an email. Lists provided by a conference producer aren’t considered an opt-in. You can build opt-in lists while attending a conference by placing a sign-up form at your booth. But don’t wait a month to send a welcome email. Send one soon (immediately is even better) so the subscriber remembers when they opted-in.
Remove Subscribers Who Aren’t Opening – If a subscriber isn’t taking action on your emails after several mailings consider removing them. This will increase your response rates and keep spam complaints low.
Don’t Forget – Spamming is Against the Law
Besides the fact that it’s just down right annoying, spam happens to be illegal. The CAN-SPAM act of 2003 maps out penalties for spammers. It also spells out steps email marketing users must take to prevent spamming. Here are the major points to follow.
No false header information
This means the FROM and TO lines of your email must be accurate. If we were to put email@example.com in the FROM, we’d be misleading you because we’re not baristas! (although we’d like to be)
No deceptive subject lines
The subject line can’t deceive the user. It must be describe the content you are sending.
Clear opt-out method
Your email reader must have a clear way of opting out of your email. Thought Reach takes care of this for you by providing a link at the bottom of every email communication that links to your subscription center. The user can opt-out of multiple communications or all of your emails. If a user does opt-out, you’ll receive a notification and the email address is immediately taken off the list(s).
Include Contact Information
Every email sent must have a physical or PO Box address at the footer of the email. Thought Reach takes care of that for you. We automatically generate your address within the footer of your email content.
We comply with CAN-SPAM. Read more about the law’s requirements for senders here.
If you feel you are being spammed by one of our customers, please contact us immediately.