The Importance of Saying Thank You in Email When you buy something from the likes of Amazon or eBay, you check your email for confirmation that your order has gone through okay. If that email isn’t there a little bit of panic sets in. Did they get my order? When will my order arrive? Do they have the right address? Those so-called transactional emails are a simple yet effective way of answering recurring buyer questions. According to marketing company HubSpot, the marketing equivalent of a transactional email is a simple thank you email - an automated email that is triggered when a visitor converts on a landing page. Thank you emails … [Read more...]
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