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About Nate Goodman

Nate Goodman (@ThoughtReach) is an email software designer with over 11 years in the email marketing, social media, and CRM space. Nate is known for two things: sipping Fair Trade coffee all day long and not being able to keep a straight face after playing a practical joke on his co-workers. Nate authors the Thought Reach blog about WordPress websites, email marketing, and social media topics. Follow the Thought Reach blog by email

Can’t Get Bank Funding? Funding Alternatives for Small Businesses

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Small business funding alternatives

Individuals raise funds for their small businesses in various ways. The way you raise capital for your small business will depend on your business needs as well as your circumstances. But if bank funding is not an option, and your small business is in need of funding, here are some alternatives. Personal Savings If you have adequate personal holdings to finance your business this can be of great benefit since you will not be required to borrow from third parties. When you fund your small business from personal savings, it gives you full control over the running of your company since you are not responsible to any third … [Read more...]

Filed Under: Small business Tagged With: , , ,

Email Marketing: Are you a good-girl sender or a bad-girl sender?

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Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore. And since your subscribers aren't opening your email anymore, Leon, the anti-spam-guy at Gmail, took notice. Then he remembered that he's still sore over that painful fiasco in high school where he had once hand-delivered Darlene, the head cheerleader, seventeen love letters, which he had personally put into her mailbox (a 'mailbox' is what they used to call an inbox back in those days). Darlene never responded to Leon's love letters. Apparently, she wasn't interested. Go … [Read more...]

Filed Under: Email marketing, Small business Tagged With: , , , ,

Your Small Business Website is Not Thriving – and Here’s Why

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Small business websites need tools

Originally published on Quick and Dirty Tips.com You're a small business. You have a website and you want traffic, subscribers, followers. In short, you want more customers. The prevailing wisdom has been that if you have a nice looking site, and optimize it for search engines (SEO), the customers will just show up. But, it's just not happening is it? The old "if you build it, they will come" thing just isn't working out. Your business is not thriving. Too often, this is the frustrating experience felt by small business owners as they try to get their businesses off the ground. So where are you going wrong in your approach to … [Read more...]

Filed Under: Small business, WordPress websites Tagged With: , , , ,

6 Reasons Your Small Business Needs a Better Website

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small-business-website-gift-girl

Inspired by SocialMagnets who created a great infographic called "10 Reasons why small businesses need an online presence" Also published on SocialMediaToday.com You've had this discussion before with your business partner. "Why do we need to spend money on a website?" Or, perhaps it's "Look, I know our website needs updating, but honestly, we've got so many other things to work on right now....." And the discussion goes on. But are you making the right decision? True, there are a lot of things that draw the attention of the small business owner. But stop and take a look at your current website. Your current site isn't exactly … [Read more...]

Filed Under: Small business, WordPress websites Tagged With: , ,

3 Ways Personal Bias is Killing your Marketing Campaign

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marketing-bias

Originally published on SocialMediaToday.com The Chief Marketing Officer has just walked into your office, well, into your cube anyway. And she's not happy. You feel the tension. "They're looking at our budget with a microscope. If we don't absolutely nail this next major campaign, they're going to, to.....well, something....." She's not being paranoid either. Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. "I just feel like we're missing the market somehow," you tell her. "Something doesn't feel right. I mean, we're hitting all the big social channels, but it's like the … [Read more...]

Filed Under: Email marketing, Social media marketing Tagged With: ,

How do I get more customers (and keep them)

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How do I get more customers?

You are the newest of the noobs in your small business. You started out with a lot of energy, but the customers just aren't coming. Or, the ones that are coming are not coming back. You know you've got a great product to offer, but it just seems like the message isn't getting out. No one really knows about this place. So, you're asking, "how do I get more customers?" You are frustrated, and thinking of calling it quits. "How DO I get more customers?" Well, hold on for a moment. If you muster just a bit of courage I'll answer the how do I get more customers question and show you Other small business owners like you are not … [Read more...]

Filed Under: Email marketing, Small business Tagged With: , , , ,

What Do You Mean My Email Subject Line Sucks?

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Email Subject Line

Originally published on Social Media Today.com You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that. Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, right!? After launch, you wait. And then...... nothing. Your open/click through rate sucks and your sales are as stale as that box of Cheerios you left opened last Tuesday. You spent all that time crafting the perfect email, and for what? For a 2.5% open rate, about ten click throughs, and no … [Read more...]

Filed Under: Email marketing Tagged With: , , , ,
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