Back-to-School Online Spending and Ecommerce Trend (Infographic)

With the Back-to-School shopping season now in full swing, many families are scrambling to prepare their children—and their wallets—63/365: They're back (Photo credit: riekhavoc (caught up?))for the upcoming school year. The Back-to-School shopping season has historically been the second biggest shopping season of the year, and this year will be no different. It is estimated that $72.5 billion will be spent this year alone on various classroom supplies, clothing, books, and electronics. Not surprisingly, many families are also turning to the web as a convenient way to buy the supplies their children need in order to make it through the year. Between 2003 and 2012, Back-to-School online spending quadrupled, and as more and more shopping has moved online, the Back-to-School season has become a critical factor in the overall success of many online retailers. The following infographic provides valuable research on how much money families will likely have to spend this year on Back-to-School supplies, what they will be spending their money on, and what their shopping preferences (online vs. offline) will be.

Take a look at this valuable infographic to learn how your business can take advantage of popular shopping seasons with the power of ecommerce.

Click image to see a larger versionBack to School eCommerce

Back to School eCommerce Infographic via Endicia

About Steve Stuart

Steve Stuart is a Business Outreach Specialist with SingleGrain, LLC and has been partnering with businesses small and large to deliver quality, engaging content over the web through social media and digital marketing.