With so many channels available to help you present your business to the public – from mass media to social networks, blogs and promotional items – branding is becoming more important than ever. After all, all the effort spent marketing your company will be wasted if they don’t result in your company becoming known and recognised.
Of course, building a successful business requires more than just good marketing and if you want your company to grow and thrive, you’ll need to present the organisation to the public in the best way possible at all times. This is especially important when it comes to word-of-mouth marketing as providing a good customer experience will help to encourage your existing consumers to tell their friends, family and colleagues about your company.
So how do you ensure your brand image is a positive one? Read on for some of our top tips.
Be easily accessible to customers
For customers with questions about a product or service, or who are experiencing some sort of problem, nothing can be more frustrating than being unable to get hold of someone to help them with the issue.
Make sure that your company is easily accessible, start by ensuring your contact details are displayed prominently – on your website, your stationery and any promotional materials you might give out. Having someone available at all times – or at least during standard business hours – is also important, but if it’s not always possible, make sure to set up a voice message and automatic email response to let customers know when they can expect to hear back from you.
Offering a variety of different ways to get in touch can also be a good idea, as your customers will want to contact you across different mediums, depending on their personal preferences and the reason for the communication. Telephone, email and snail mail are good places to start, but also consider communicating via Facebook, Twitter and other social media outlets, as well as online chat.
Have a strong social media presence
With modern technology – particularly mobile devices – social media has become a popular way for brands to interact with their customers. Many people choose to communicate with companies via sites like Twitter and Facebook, but there’s another big benefit to growing your online network; you’ll be better able to build a lasting relationship with your customers.
Posting regular content that’s relevant and useful to your clients will give you the opportunity to engage with people more often. You can also share promotions, special offers and success stories that will help the public see your business in a good light.
Work to improve processes
Just because something works doesn’t mean it can’t be made better and by constantly looking for ways to make small improvements, you’ll be able to enhance the customer experience.
Just some examples include speeding up processing and delivery times, creating a better product or service and developing quality assurance processes.
Enhance your internal communication
Excellent communication is essential for any business and finding ways to improve how different departments or individual team members share information can have a big impact on how your business runs – as well as how customers perceive your organisation.
What’s more, strong internal communication can also enable your business to save money. For example free conference calls from Buzz Conferencing will help to keep your telephone bills to a minimum, while allowing all relevant team members to join the conversation, no matter where they’re located.