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Your Small Business Website is Not Thriving – and Here’s Why

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Small business websites need tools

Originally published on Quick and Dirty Tips.com You're a small business. You have a website and you want traffic, subscribers, followers. In short, you want more customers. The prevailing wisdom has been that if you have a nice looking site, and optimize it for search engines (SEO), the customers will just show up. But, it's just not happening is it? The old "if you build it, they will come" thing just isn't working out. Your business is not thriving. Too often, this is the frustrating experience felt by small business owners as they try to get their businesses off the ground. So where are you going wrong in your approach to … [Read more...]

Filed Under: Small business, WordPress websites Tagged With: , , , ,

10 Social Marketing Mistakes Small Businesses Should Avoid

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small business mistakes

No matter how skilled you are or what you’re doing in life, you’re going to make some mistakes. That’s just how it goes. Hopefully, you will learn from these mistakes and avoid making them in the future. When developing a social media marketing strategy, you can be sure that you’ll make some mistakes from time to time. The best way to work to avoid these mistakes before they happen is to learn about the mistakes beforehand. Business branding through social media can be a very cost-efficient strategy, especially for small businesses, and there’s a lot you can do yourself without any help from a large media agency. As you’ve … [Read more...]

Filed Under: Small business, Social media marketing Tagged With: ,

6 Reasons Your Small Business Needs a Better Website

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small-business-website-gift-girl

Inspired by SocialMagnets who created a great infographic called "10 Reasons why small businesses need an online presence" Also published on SocialMediaToday.com You've had this discussion before with your business partner. "Why do we need to spend money on a website?" Or, perhaps it's "Look, I know our website needs updating, but honestly, we've got so many other things to work on right now....." And the discussion goes on. But are you making the right decision? True, there are a lot of things that draw the attention of the small business owner. But stop and take a look at your current website. Your current site isn't exactly … [Read more...]

Filed Under: Small business, WordPress websites Tagged With: , ,

3 Ways Personal Bias is Killing your Marketing Campaign

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marketing-bias

Originally published on SocialMediaToday.com The Chief Marketing Officer has just walked into your office, well, into your cube anyway. And she's not happy. You feel the tension. "They're looking at our budget with a microscope. If we don't absolutely nail this next major campaign, they're going to, to.....well, something....." She's not being paranoid either. Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. "I just feel like we're missing the market somehow," you tell her. "Something doesn't feel right. I mean, we're hitting all the big social channels, but it's like the … [Read more...]

Filed Under: Email marketing, Social media marketing Tagged With: ,

How do I get more customers (and keep them)

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How do I get more customers?

You are the newest of the noobs in your small business. You started out with a lot of energy, but the customers just aren't coming. Or, the ones that are coming are not coming back. You know you've got a great product to offer, but it just seems like the message isn't getting out. No one really knows about this place. So, you're asking, "how do I get more customers?" You are frustrated, and thinking of calling it quits. "How DO I get more customers?" Well, hold on for a moment. If you muster just a bit of courage I'll answer the how do I get more customers question and show you Other small business owners like you are not … [Read more...]

Filed Under: Email marketing, Small business Tagged With: , , , ,

What Do You Mean My Email Subject Line Sucks?

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Email Subject Line

Originally published on Social Media Today.com You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that. Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, right!? After launch, you wait. And then...... nothing. Your open/click through rate sucks and your sales are as stale as that box of Cheerios you left opened last Tuesday. You spent all that time crafting the perfect email, and for what? For a 2.5% open rate, about ten click throughs, and no … [Read more...]

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7 Reasons you SHOULD use Hootsuite

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7 Reasons you SHOULD use Hootsuite

Originally published on iag.me Some time ago, I posted a rather controversial article that ended up being one of the most visited posts on my blog– 7 Reasons why you should NOT use Hootsuite. It even prompted the Vice President of Community at Hootsuite to respond in the comments. Although I tried my very best to give a balanced view and to list the positives, it was, at the end of the day, a list of the problems that I had encountered with Hootsuite. Since then I’ve wanted to list some of the positives and reasons why some people and businesses should use Hootsuite. Despite the issues that I brought up in the original post, Hootsuite … [Read more...]

Filed Under: Social media marketing Tagged With: , , ,

7 Reasons to NOT use Hootsuite

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7 Reasons to Not use Hootsuite

This post first appeared on iag.me Hootsuite is one of the most popular and comprehensive social media tools out there. Yes, there is Tweet Deck and cotweet, but Hootsuite is considered the “crème de la crème” of the Social Media Tools World. I’ve used it for many years and I’ve recommended it regularly for my clients and still do. It was launched back in December 2008 by the digital agency Invoke Media. With a list of features as long as, well, something long, it’s hard to see why you’d never want to use Hootsuite. Here are some of Hootsuite’s many features: Manage multiple Twitter, Facebook (profiles and pages), … [Read more...]

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One Quick Tip to Double your Email Click Through Rates

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email marketing double your click through rates

The Importance of Saying Thank You in Email When you buy something from the likes of Amazon or eBay, you check your email for confirmation that your order has gone through okay. If that email isn’t there a little bit of panic sets in. Did they get my order? When will my order arrive? Do they have the right address? Those so-called transactional emails are a simple yet effective way of answering recurring buyer questions. According to marketing company HubSpot, the marketing equivalent of a transactional email is a simple thank you email - an automated email that is triggered when a visitor converts on a landing page. Thank you emails … [Read more...]

Filed Under: Email marketing, Social media marketing

What if your charity had to grow donations by 10X or face failure? (think social media)

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What if your boss told you that unless donations magically increased by ten-fold, they'd have to shut the doors on your 501(c)3 forever? What would you do? You're the marketer, so come on, think of something quick. And it better be good. MDG Advertising put together a great infographic about how well nonprofits are doing by using social media for fundraising. But could social media bring a ten-fold increase? If social media isn't bringing hordes of cash into your business, maybe it's because non profits are doing a better job of utilizing it than you are. Read how these major 501(c)3's are crushing their donation campaigns. 98% of all … [Read more...]

Filed Under: CEO, Email marketing, Small business, Social media marketing Tagged With: , , , ,
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