Imagine your small business if you had a blog that didn’t suck – 8 tips to avoid oblivion

Elaine needs your helpYou own a small business, and business is down, revenue is down, profit is down, cash bribes under the table are down..... And what's that I hear you saying?,  "Oh, it's the economy, that's the problem".  Yeah, yeah. Cry me a river. Listen, if  your business is off, then you need to write a blog.  And not a blog like your current blog, but a serious blog that actually elevates you into the position of being looked at as an expert in your field. A person that people turn to when they have questions. A person willing to help by providing expert advice in your field. And no one is more adept at providing that type of advice … [Read more...]

5 easy steps to build your small business using LinkedIn

Pizza box math humor Search engines love LinkedIn, just not necessarily YOUR page If you run a pizza joint that gets most of it's business from passers-by on the corner of 8th & University Place in Greenwich Village, NY (no, there's not really one there, I already checked so stop looking), then your business might not need LinkedIn. But the rest of us, that are made or broken by the connections we make with business people, do need it. Many business people have a presence on LinkedIn but they aren't really maximizing it.  There are several hidden things that will make your time spent on this great social network well worth … [Read more...]

Why arsonists wish they had a Google+ business page

OK, lets say you're an arsonist, hell-bent on angst, and thinking it would be cheaper to burn stuff down if you would go to the neighborhood Costco store and buy napalm in volume.  Then, the more you think about it, this whole "sneak in and burn down buildings for no reason" is actually a lot of hard work.  I mean, it's hot in there, and you got burned that one time.  It was a big owee.  Then it dawns on you....instead of doing all this hard work yourself, why not sell napalm to other arsonists and have them do the work for you!  You could buy a pallet of napalm at Costco, and then open an online business selling it!  "But wait, who would … [Read more...]

3 Steps to Newsjack your small business that Would Make Gordon Ramsay Jealous

Newsjacking!  Chef Gordon Ramsay might be angry, but he actually wants your restaurant to succeed.  What the heck is newsjacking and how can I grow my restaurant (or any small business) using it?  Well, it's like Joe Cocker said, "I try with a little help from my friends...."  I'm not sure why I need a Joe Cocker reference in here. Anyway, in this case, you'll use your "friends" in the media business.  You don't have any?  Well we'll borrow them.  Newsjacking is a simple concept.  When a big news story breaks that relates to or affects your industry, you write a blog article that relates to, or incorporates that news story.  Newsjacking a … [Read more...]