5 Powerful Ways to Grow Your Small Business Offline

Small business marketing

With the rapid growth in online marketing, most offline methods are being forgotten each time marketing campaigns are strategized;most people prefer to grow a business online. It is obvious that online marketing is hugely significant in today’s internet-connected world, but offline interactions with clients still have a special and unique value that can’t be forgotten.If you want to provide your business with a real marketing boost, its time you looked outside the box. Below are five powerful offline selling tricks that don’t need a big marketing budget. You could combine them with the digital methods if you want to grow your … [Read more...]

4 Types of Repairs Your Company Vehicles May Need

Small business fleet

If your small business owns a company car, or a fleet of them, then you know the importance of regular vehicle service and maintenance. That’s because, a company car is part of your organization’s assets and you don’t want it to depreciate faster, than its expected lifespan. On top of that, if it’s a branded company car, you don’t want it breaking down often, which might send the wrong signals about the overall quality of the brand. For you to take good care of your company car, you need to have a good understanding of the most common maintenance issues that you have to deal with. To help you out with this, we have compiled a list of 4 … [Read more...]

How Small Businesses Can Create Content That Ranks Well in Search Engines


Once upon a time, there were something called SEO copywriters, and small business owners clamored to hire them.These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places and amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed… or at least that’s what was (and still is) advertised.There’s no doubt that keywords still matter, especially in titles. Search engines generally prefer to key in on the words people are looking for. But as SEO pro Rand Fishkin will tell you, “measurements like keyword density are … [Read more...]

8 Qualities of Outstanding Business Leadership

Small business leadership

Good leaders aren’t born; they work tirelessly to accumulate the perfect combination of skills that help them direct groups to greatness. Through formal education, self-guided exploration, and general life experience, leaders slowly but surely find the right way to behave to inspire others and accomplish goals.In the past, it took a lifetime to understand the perfect blend of skills and traits, but today, you can gain insight from great leaders who have done the work for you. If you want to be a leader in business, you must strive to develop for following qualities within yourself: Confidence There is no such thing as an insecure … [Read more...]

5 Essential Marketing Tips for Small or Solo Law Firms

marketing for law firms

Large law firms tend to enjoy word of mouth marketing from clients and positive press, if not brand recognition in their given market. Small and solo law firms have a greater challenge receiving attention and generating a steady stream of clients. Here are five essential marketing tips for small or solo law firms. Free Consultations without Losing Clients You don’t want to give highly detailed legal advice in first meetings since this can eliminate the need for the client to see you. However, offering free initial meetings with limited advice while you learn about the potential client can generate new business. Free Advice to Create Paying … [Read more...]

Posture in the Workplace

Exercise ball for the office

Just about everyone sits down in their workplace; whether sitting at a desk or in a car. Unfortunately most people aren’t sitting properly and causes stress and pain. By improving your posture in the workplace you can improve your work day and keep your body happy. Sitting properly is about your workplace as well as how you actually sit. You may need to rearrange your desk or adjust your seat to get the right level of comfort. Improving your workplace posture could very well allow you to enjoy more things because you’re in less pain. Keep reading for advice from the business experts BWA. Sit on a Ball There’s nothing wrong with having a … [Read more...]

What to Consider When Building a Marketing Plan

Tradeshow marketing

Jean Baptiste Alphonse Karr’s epigram, “The more things change, the more they stay the same,” applies to the marketing landscape. Marketing isn’t always easy to master-- not because its concepts or application are inherently complex, but because business and consumer trends change over time. Yet, ironically, in some cases, tried-and-true strategies endure the vicissitudes of cultural change and technological advancements.Trade shows, for example, still have a huge impact on a company’s efforts to network and brand its product line, despite the fact that digital marketing makes it unnecessary for people to meet in person. This is because … [Read more...]

The Top 3 Differences Between Smart Hands and Remote Hands

Data centers for small businesses

Whether you are running a small business or an organization, the services of a data center are very important. For day to day running of operations, a data center would be the ideal central point to contain your data and applications. You can organize, store, process and distribute all kinds of data from the center.Small businesses that require the services of a colocation provider are often met with the challenge of the differences in billing. The second challenge that they face is that some providers offer only one of the services such as smart hand services and not remote hand services.Smart hands services involve a support system … [Read more...]

4 Daily Tasks Your Accountancy Small Business Should Complete to Improve Online Marketing Efforts

Accountancy small business

If you’ve only recently started your own accountancy business because you’ve got your online masters of accounting and years of experience working for a top firm, it’s important you get your marketing efforts spot on. If you lack marketing knowledge, your competitors are only going to take advantage and land the clients you crave. Unfortunately, not many people are taught about marketing during their masters degree in accounting. If your current marketing efforts aren’t paying off, here are a few of the tasks you should complete on a daily basis to improve them. 1.      Regularly Engage with Your Audience on Social Media Even a simple … [Read more...]

How to Stay Fit and Healthy in the Office

Healthy in the office

Staying fit and healthy when you work in an office is no small feat. You’re often around colleagues who have the flu and come in to work anyway, not because they want to but because they have to. You work long hours, meaning you hardly see any sunlight and going to the gym at 4am is beyond you. Someone’s always messing with the temperature so it’s hard to stay warm and the café’s nearby are not exactly helping you trim down. Get a standing desk This one is a no brainer with the endless news reports that show office workers and adults who sit for long stretches of time throughout the day have a higher risk of early death, particularly from … [Read more...]

6 tips for marketing your online personal training small business

personal training small business

 So, you’ve got your certificate of fitness in hand and you’re ready to launch your online personal training business. Your website is live and you’re keen to get started helping people reach their fitness goals. Now all you need to know is how to get in front of prospective client and encourage them to sign up.Promoting an online business can be challenging, but it’s essential you get comfortable selling and marketing your services. Creative marketing strategies can help you achieve quality leads and grow your online personal training business.Here are 6 tips for marketing your online PT business:Create monthly emails … [Read more...]

Four Top Tips For A Wellness Startup

Wellness startup

At the beginning of 2017, researchers at the Global Wellness Institute reported that the growth of the wellness industry “appears unstoppable”. This multi-trillion global market has exhibited a resilience and success which has eluded other industries, and with trends indicating that young consumers are more health-conscious than ever before, it seems there’s no better time to launch a wellness startup.Carving out a niche in the world of wellness with your own startup will be a challenge, but one with the potential to provide huge rewards. Big names in the wellness industry such as Deliciously Ella and the Hemsley Sisters have demonstrated … [Read more...]

What Do Criminal Justice Employers Look for in New Hires?

Criminal justice

If you’re looking for a career in criminal justice, not only will you need an online CJ degree (masters in criminal justice online) from a top university like the University of Cincinnati, but you’ll also need numerous personal skills to attract the top employers. Whether you’re looking to get into forensics, data forensics, becoming part of the police force, or simply working for a private investigation firm, most employers will still look for the following personal qualities in new hires. Good Eye for Detail An excellent resume isn’t the only thing employers look for in new hires – that’s the minimum they expect. Whatever career you’re … [Read more...]

5 Simple Ways to Reduce Printing Costs

Reduce printing costs

In the current economic climate, most businesses are looking for ways to reduce costs wherever they can.  One area where a lot of businesses could save money is on printing.  In addition to the cost of paper and ink, offices also have to account for storage and filing costs, and wasted man hours.  Fortunately, there are a number of simple ways to reduce your printing costs.  We’re going to take a look at some of these in this article. 1. Choose an Economical Printer It’s easy to choose a brand name printer that’s advertised as being all singing, all dancing, but if your office doesn’t need a printer of this standard, you’re just wasting … [Read more...]

Effective Ways to Test New Business Ideas

Small Business ideas

Do you believe you have a business idea that has the potential to allow you to create a successful and profitable new business? Unfortunately, many entrepreneurs believe they do, but they eventually find out that their dream of starting such a venture turns into a nightmare. To avoid this situation, it's essential to test a new small business idea before committing too much money and resources and you can do this in the following ways. Place Your Business in Front of Your Market To quickly find out if shoppers and customers want your products or services, you must place them in front of your potential market. However, this can be a costly … [Read more...]

Employee Reward & Recognition Ideas

As of late, a majority of employers are taking extra measures to reward their employees as well as to recognise the hard work and effort that they put in. The undeniable truth in any work environment is that employees are the company’s biggest and most valuable asset, and if it wasn’t for the employees, routine operations would cease and the company wouldn’t have managed to get this far.However, many employers somehow overlook the importance of employee recognition due to their own selfish needs, but they forget that their employees are not robots. In fact, they are just as human as the employer. It is unfair and inhumane to treat the … [Read more...]

How Small Businesses can Easily Manage Bacs Transfers

Bacs Transfer

Bankers' Automated Clearing Services (Bacs) is a payment system that is used to process different forms of electronic payments. The central payment systems cater to Direct Debits and Direct Credits. Such a system can be used by small businesses to process pensions, tax credits, payroll, state benefits, etc.Before the rampant popularity of Faster Payments, Bacs was the popular payment process in the United Kingdom to make online, phone or physical payments.With Bacs, you can opt for Direct Debit and Direct Credit offering greater convenience to businesses enabling them to make transaction directly to the bank account electronically. … [Read more...]

Five Ways to Save When Purchasing Commercial Insurance

commercial insurance

When opening or operating a small business, the owners of those businesses have many responsibilities. One responsibility they may not be very fond of is purchasing commercial insurance. In most states General Liability and Workers’ Compensation Insurance are required by law. General Liability will cover your business when injuries occur on your property, to customers and third parties who might be on the property. Workers’ Compensation will cover your business in the event of an injury occurring to one of your employees. Workers Comp will provide medical costs and some lost wages while your employee is not able to work. These two coverages … [Read more...]

How Does Compensation Insurance Work?


Explaining Worker’s Compensation Worker’s compensation is a type of insurance that employers are obliged to purchase in many countries. This comes under measures taken by regulatory authorities to ensure health and safety of employees at work.Under worker’s compensation insurance, an employer provides monetary benefits to a worker who gets injured or disabled due to an accident at the workplace or anywhere where the worker’s presence was in connection with work. The amount paid usually covers all medical expenses, including the bills of doctors, medical procedures or surgeries, medications, therapies or any other item the doctor finds … [Read more...]

Work Related Stress

Courses on stress

When it comes to workplace health, physical well-being is the main area we tend to look at. However, mental health is just as important. When the workload gets too much, individuals struggle and find it hard to cope as more and more demands are placed on them. Work related stress is a significant cause of illness and is links to high levels of illness, staff turnover, and errors on the production line. Stress does not pick and choose who it affects. It can hit anyone at any level. Stress is not an illness, however. What can be seen as stressful to one person can be seen as normal to another. As a manager or team leader you have a duty to … [Read more...]

The Ever Evolving Trends in Digital Marketing

The world is constantly changing in a digital platform and along with it, the trend for marketing and promotion of products. To sustain, you need to be aware of the changes that are happening in digital media. While you are trying every possible means to make your product visible online, the constantly updating Google algorithms is somehow interfering with the ranking of the page. To maintain this, you need to implement certain strategies all the time. How do you achieve this? It needs a professional approach.While you can take help from an agency, you can do it on your own as well. No one better than you, can understand your business, … [Read more...]

5 Reasons Why You Should Study Business Management

business management

Having a skillset pertaining to business management can lead to a lucrative career. This is the most common reason why people opt for it. While career is a very important factor, there are other advantages too. What are they? To know more, just read on!Getting admission to business management courses can be done right after the completion of 10+2, as an undergraduate program, or after graduation. There are many specializations that one can opt for, in the middle of their career. Business management courses can be taken as a regular one, program, or even as a distance education study. Either way, it is going to enhance your career … [Read more...]

Smart Ways to Invest Profits from Your Small Business

binary options

Diversification is an important part of any aspiring entrepreneur’s portfolio and is a vital way of building a degree of shock resistance into one’s business structure. Diversification means that if one area of the portfolio fails, it does not necessarily spell the end of the entire venture. While most money from your small business will inevitably be funneled back into the business in order to cover the day-to-day running costs, staff salaries, stock, etc. the profits remaining are yours to do with as you see fit. And, you have a number of options in terms of investing those profits and potentially growing them exponentially. New … [Read more...]

3 problems to avoid when dealing with seasonal staff

hiring staff

Hiring seasonal staff is crucial for many businesses to get them through busy trading periods. Whether you’re looking for extra bar hands, more call centre operators or additional retail staff during the summer or in the run-up to Christmas, getting temporary workers in can be a cost effective management strategy.However, just because they’re a short-term solution to your staffing problem, that doesn’t mean you can cut corners. Hiring unsuitable people is always bad for business. Remember that customer facing staff represent your company – a bad impression may mean unhappy customers and a loss of revenue. What’s more, the wrong temporary … [Read more...]

How to Keep Valuable Employees


Small businesses rely heavily on the dedication of their most valuable employees, which is why keeping hold of influential team members is essential for the success of the company.No one person is greater than the team, that needs to be said from the off, however, it is important to reward valuable members of staff and let them know that their hard work is appreciated. In every successful team, there is at least one or two experienced hands guiding those more inexperienced in terms of the business.These employees are leaders, regardless of their job title, and small businesses would notice their absence. So, how do you ensure that you … [Read more...]

The Essential Information on Background Checks Every Small Business Needs

background checks

Background checks can be a valuable tool for small businesses if they know how to properly utilize them. Here is some basic information that you need to know so that you can use background checks properly in your small business. 1. Background Checks Must Be Done Legally. It is important when using background checks in your business to do so legally. You cannot discriminate in selecting individuals for background checks. Race, religion, sex, disability, etc. cannot legally factor into your decision to utilize a background check. A good rule that can save you a lot of trouble is to treat everyone equally.When using background checks, you … [Read more...]

5 Digital Invitation Etiquette Tips for Small Businesses

Digital invitations

Digital invitations have become popular in the business world. If you create a business event to expand your network, you can send digital invitations instead of printed cards. Digital invitations have various benefits that include low costs and convenience. You can reach all your guests with a few clicks and wait for reservations. However, your guests may not respond to your invitation if you use the wrong approach. You must learn the etiquette for digital invitations, especially for formal events, before shifting from conventional invitation cards. Read on for some tips on how to use digital invitations. 1. Watch Your Language Most … [Read more...]

Earn Higher Revenues by making Your Smartphone a Crucial Part of Your Business

Managing a small business entirely from your mobile phone is not as far-fetched as it sounds. The power our small handheld devices have is quite extraordinary if you think about it. If you're running a small business, here's how to use this power to your advantage to manage and grow your business and ultimately increase your bottom line.Stay on Top of Communications Smartphones are an integral part of business communication. We can check and respond to email, conduct voice and video calls, prepare documents and presentations, and plan our business trips all in one place.Never Miss a Message Small business owners who are … [Read more...]

Adwords Bidding Strategies for Small Business

Google AdWords is paid advertising, also known as pay-per-click (PPC). Whenever someone searches for something on Google, Google mines through its AdWords advertisers' pool to figure out whether there will be an auction. If you want your site, or a post, to rank for "bunny slippers" then you would bid on that keyword phrase with other advertisers.The auction is then triggered when one or more advertisers bids on a specific keyword. Although, keywords are not search queries. To illustrate, a keyword such as "pet collar" can be entered into an auction for search queries such as "cat collars" or "dog collars." Once you determine the keyword … [Read more...]

Why You Should Use Facebook for Business

facebook for small business

When Facebook first launched, it was created to enable people to communicate with their social network easily. Originating at a college and then being rolled out worldwide, founder Zuckerberg probably had a good idea that there would be plenty of financial opportunities if it succeeded, yet even he couldn’t have dreamt it could have achieved what it has today.Facebook has grown so big that there are now 1.94 billion active monthly users. It is statistics like these that has led to many businesses utilizing Facebook to generate business leads. When you consider the amount of time that people spend on Facebook, for some they will be on … [Read more...]