How to Succeed in your First Trade Show

Trade show

So many of us have experience working trade shows. We're all familiar with the complexity of shipping all your materials, negotiating which floor space you will rent, and setting up the booth. That's the fun part, right? Setting up the booth is typically the one thing we don't have to do. After all, the trade show floor is run entirely by union employees and thus, we aren't allowed to set up our own booths anyway! But what about the small business that hasn't started down the trade show path? What should you expect on your first show? Here are some things to keep in mind when planning your first show: You'll need a custom trade show … [Read more...]

Are you video chatting in the dark?

Business video chat has become the norm. Not so, you say? Well consider this. According to a recent survey conducted by Tagove, a provider of live chat software, live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. And think about who you are selling to. If you are selling to Generation Z, you might want to perk up and take notice. According to Applied Systems and InVEST, people in this new generation actually prefer a face-to-face meeting when making a purchase. That can be in-store or over a live video chat session. So now what do you think? But if you've … [Read more...]

Eight Mobile Marketing Tips You Don’t Want to Miss

Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check out the latest tips, straight out of the marketing mix: Tip One: Don’t Neglect Location Sure, mobile marketing is mobile, but customer connection needn’t adhere solely to remote data gathering. You need to understand location, perfecting your business model while leveraging it with … [Read more...]

Business Greeting and Thank You Cards: Expert Customer Retention

In today’s busy electronic world, businesses must work harder than ever to develop customer loyalty. After all, your product or service is just a quick web search away, allowing shoppers to compare prices and features at lightning speed. It would be impossible to always have the lowest prices, and that typically isn’t a good business strategy anyway, unless you’re running a mammoth big box store. As a small business, you need to sell yourself and your company as someone worthy of your customers’ loyalty. Believe it or not, simple greeting and thank you cards can set you apart from the crowd. Personalization Increasingly, customers are … [Read more...]

5 Must Have Tools for IT and tech start-ups

Alright, you are finally stepping out to make a career move on your own. Like most entrepreneurs your objective is to start small and expand. To do this, you are going to need the right tools. Every start-up (specifically IT and Tech) needs branding and tech tools to be visible and competitive. You are likely looking for something with style, speed, ease of use to get yourself started, and of course, an affordable price tag. There are hundreds of thousands of tools available on the market, but on such a constrained budget, it can be a huge challenge to find the right tool and time to actually acquire it. As an entrepreneur, you are … [Read more...]

How a Custom Box Manufacturer can Assist Your Business

Chances are you have heard the cliché that you shouldn’t judge a book by its cover, and in the business world, you cannot deny the fact that the packaging you present to the public is extremely important. The box that the item comes in is usually just as important as the item that is inside of it. From a physical store display to the world of ecommerce, implementing the use of unique packaging is essential to sell all different types of merchandise. One of the best ways that you can get unique packaging for your goods is to utilize the services of a custom box manufacturer and receive custom shipping boxes. These manufacturers will help … [Read more...]

Helpful Moving Tips

The biggest thrill in most people’s lives is buying a new home. There are a number of things you have to consider when choosing the right home and among the most important is the distance of the move. Moving is something most people dread and will avoid if at all possible. In order to be successful during the moving process, you will have to do some work and be organized. The time you spend trying to get everything organized will be more than worth it in the end. The following are a few helpful moving tips to use to make the process go much easier. Get Your Supplies Early The first thing to do when trying to make this process go easier is … [Read more...]

How to Write a Good Whitepaper

Whitepapers found at places like these days are among the best ways of documentation, whether it is a problem, technical information or advertising techniques. Although we say whitepapers and issues, it may sound a lot more like a case study. Therefore first, let us begin with how you can differentiate a white paper from the case study. A whitepaper is really a representation of a document or manual of a technique, policy, company idea or technical problem. It works as an efficient sales and research tool, as these retain the comprehensive study of a specific issue, whereas, a case study deals with just one problem and its … [Read more...]

Four Startup Staffing Strategies

With all the emphasis from venture capital experts and the hallowed halls of prestigious business universities on the importance of conducting a lean startup, where is the fine line between too big a staff and being under-staffed? Many entrepreneurs are likely to ask this question, but it may not be the best question to ask, especially when you’re too busy with other matters such as the rental of office suites. Thinking of staffing requirements from a quantitative perspective can easily lead to the kinds of problems such thinking is trying to avoid. A more productive way to address lean startup staffing is to question it qualitatively … [Read more...]

HGV Insurance Considerations

You don’t really have much choice deciding whether or not to insure your heavy goods vehicle – the law requires you to have a minimum level of cover before it may be driven on the public highway. That legal obligation aside, however, there are many aspects of HGV insurance where you do have options. Taking into consideration some of these may help you not only to secure the precise coverage you need, but also help you to save money: Levels of HGV coverage Just as with the motor insurance for your own car, there are three broad levels of coverage: third party – the basic minimum level of cover required by law and designed to … [Read more...]

How To Start A Successful Business With Less Than $5000

There has never been a better time to pool your funds and start a new business. All over the world there are specialist government schemes in place that have been designed to encourage innovation, and while they don’t make the endeavour as easy as some would like, it’s no longer as difficult to get a company going as it once was. With this in mind, today we’re going to take a quick look at what you need to do to start a business with less than $5000 in the bank. Don’t worry, while this might seem like an impossible task, if you follow the advice in this article, you’ll soon find the road ahead becomes much clearer. I started my own company … [Read more...]

Benefits of Customer Relationship Management Systems

Every business that deals directly with customers can derive excellent benefits from investing in a customer relationship management (CRM) system. CRM systems are designed to help in all aspects of a business’ dealings with its customers. They provide a streamlined approach to delivering relevant information as and when required. 1. CRM centralizes functions When CRM is properly implemented, all staff members work from the same set of integrated tools, using the same centralized database. This leads to increased productivity and better use of one of a business’ most important assets, namely its customer information. 2. CRM … [Read more...]

Where To Source Articles

Adding fresh content to your website is an important factor in search engine ranking, getting more people to visit your website and attracting advertising links. Visitors will not stay long if the articles on your website are always the same and do not offer a lot of value. Below are several ways to obtain quality articles to post on your website. Write the Articles Yourself While many website owners do write their own content, they find that in the long run it takes time away from other tasks they could be performing to increase efficiency and growth. Conducting research and writing is time consuming. The advantage to writing your own … [Read more...]

Tips On How To Time The Sale Of Your Business

Selling a business shouldn't be something that you think of one day and then decide it's time. It takes planning, timing, and a lot of work before you can sell it for what it's worth. Of course, you may be able to find a buyer fairly fast if you are willing to sell for cheap, but why lose out on money that you have been working so hard to get? We are going to be covering why it is so important to time the sale of your business so that you can maximize your profits. Market Research One of the biggest reasons you will want to time your sale is because the market might be crowded with similar businesses for sale. The more businesses for … [Read more...]

Interesting Small Business Ideas For Entrepreneurs This Summer

All entrepreneurs should know how to spot a lucrative business idea, but sometimes we all need a little shove in the right direction. With that in mind, the article you’re reading this morning will hopefully present you with some amazing suggestions you simply won’t want to overlook. For the most part, you will have heard of all these business ideas in the past, but you may not have realised just how fruitful they can be. So, today I’m going to attempt to explain exactly why each of them is worthy of your time, and why you definitely don’t want to hesitate when setting the wheels in motion. Presuming you have enough capital to launch a new … [Read more...]

Let Monetization Software Take You Higher

Across the vast reaches of the Internet universe, site owners, video curators, bloggers and news aggregation sites pretty much are in operation for one monetize their digital assets - and to provide users with invaluable content of course – but mainly the first one. To put it into perspective, let's say you're a web strategist, whose responsibility is to direct the long term vision of a website. This vision should simultaneously satisfy the requirements of technology, community and business. A major part this mission is keeping your website profitable. In the context of directing your strategy for monetizing your website, … [Read more...]

How to Void and Un-void Checks in QuickBooks

Although there are many different accounting software options available on the market, one of the most popular and robust is QuickBooks (Source:    It can handle the needs for almost any small business and large business alike. One of the features that is available in QuickBooks is often used is for writing checks. Unfortunately, there are times when these checks need to be voided and, even after a check is voided, it may need to be un-voided. Here is how to do both seamlessly within the program.  Voiding a Check  Voiding a check deletes the amount of the check … [Read more...]

Great Business Ideas are Often Surprisingly Simple

Those of us who dream of operating global businesses may often find ourselves looking at the track records of established entrepreneurs. After all, if they have been able to find success in this sphere, then it stands to reason that there is much that we can learn from them. I believe that this is a sensible way of thinking, enabling us to appreciate the approaches that have driven others to success. Where I think that there are risks associated with thinking in this way is when we fail to detach ourselves from the specific businesses that are involved. Creating the next Facebook As an example, we may read about Mark … [Read more...]

Planning and Preparing Your Business’s Overseas Expansion

The decision to expand a business internationally is a major decision to make, one many business owners consider, with the savviest of the lot understanding that there’s more to a successful overseas expansion than just opportunities that exist elsewhere, no matter how outstanding they might appear, or actually be. The manner in which you expand abroad will come down to a wealth of factors, most notably the nature of your overseas expansion – setting up franchises abroad, shipping to overseas retailers, operating bricks-and-mortar stores, etc. – and to what extent, the size of your business organisation and the countries to which you’ll be … [Read more...]

5 Tips on Starting Your Own Local Business

Running a local business is a very rewarding experience, but it can be stressful at the same time since it's going to demand a lot of your time and focus. If you have thought about starting your own business, you may be seeking tips to successfully get the ball rolling. With that being said, let's take a look at some basic ideas and guidelines that you can use to get started: #1 Thinking of an Idea First off, you're going to want to have idea on what you're going to want to do. While the idea may sound good to you, you're going to want to make sure that you fully research your area to make sure there's a demand for this particular service. … [Read more...]

How to Get Control of Your Business Expenses

Naturally the aim of any business, however big or small, is to generate the largest profit possible and be constantly finding new ways to increase income. Whilst cutting down expenses can be a relatively easy task, it is that balance of cutting costs efficiently without compromising the quality of your product or service that is the principal challenge. Business Costs Whether you’re situated in offices, shops, factories or a mixture of all, rent or the cost of your premises is likely to be one of the biggest outgoings of your monthly budget. Moving further away from the centre of the town or city is always likely to reduce costs, but if … [Read more...]

7 Tips For Entrepreneurs Starting A New Company In 2014

What does it take to call yourself an entrepreneur? One business? Two businesses? Who knows, but one thing is certainly not up for debate; 2014 is the year for getting new projects off the ground, and so you need to move fast to capitalise on the state of the global economy. We’ve been experiencing a pretty poor financial outlook since the crash of 2008, but over the last twelve months things have started to look more promising, which is why millions of individuals and businesses are now willing to get their wallets out and spend more enthusiastically. So, starting a new company right now could let you ride the wave and attract customers and … [Read more...]

What a Business Owner Wants to See from a CV

There are many lengthy guides online letting you know how to create the perfect CV for that career search and  job interview you’ve managed to obtain, but most of them are far too long and boring, which is why I’ve decided to condense that information into only 500 words. This should go part of the way to making your life a little easier over the next few days, as it can be difficult to know which details you should include, and which are best left out. Don’t get me wrong here, I’m no professional CV writer, but I have been offered every single job I’ve ever had an interview for, so you can guarantee my technique is adequate. The most … [Read more...]

Tips for Small Businesses – How to Build a Real Mobility Strategy

Modern technology can be a hurdle for many small business owners. There are so many buzzwords and it can all be pretty confusing. There are still small business owners who don't have any kind of web presence at all, so getting involved in mobile is still a big leap. Things like social media, online reputation management, and the cloud can all leave small business owners with a puzzled look on their face, and that's before you even start talking about a mobility strategy. Let's take a look at some advice and tips for small business owners that are looking to step up their mobile game this year. Creating a Presence The first step is to … [Read more...]

The Importance of Ethical Negotiations

What does the word “negotiation” mean? Do you think it creates a negative atmosphere? Well, some people do, and the most common reason behind it is that people only relate to what other are trying to sell (goods or services). An average person negotiates for things on a daily basis: we negotiate whenever we try to encourage our kids to do their homework or when we tell our spouses to make us a sandwich. A solid definition of a negotiation would sound like this: “when two or more people exchange ideas with the intent of changing their current nature of their relationship, they’re bargaining.” It’s easy to see how valuable it is to improve … [Read more...]

World of Social Media Monitoring and Analytics

As we use social media to connect with others, we create a digital data trail of human interactions. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights.  For companies properly collecting and analyzing this data, it can be key to business success. This infographic was designed to provide organizations with information about the world of social media monitoring and analytics. Browse the list of analytic tools to refine your marketing campaign so as to effectively target your audience and reach the maximum level of social engagement for your brand. Don't get left behind … [Read more...]

Focus on Mom & Pop Shops: How to Choose a Small Business Lawyer to Protect Your Investment in a Family Business

If you own and operate a mom and pop business, you will want to consider your legal options with a small business lawyer. Since smaller businesses are owned by sole proprietors or are entirely family owned—they typically represent a lifetime of work and investment. Assuring that you protect this lifetime of work, and your integrity, is bar-none. Choosing a small business lawyer can be a difficult task. The following tips can help you during your search for one. Understanding the Need for Small Business Lawyers Never underestimate when or why you might require an attorney. The truth is that unless you know the future, you’ll … [Read more...]

4 Inventory Control Challenges Simplified through Asset Tracking

Inventory control isn’t a challenge faced only by warehouses and retailers. Most small businesses have physical assets they rely on to facilitate processes or create products. Whether a company handles a few hundred or hundreds of thousands of assets, inadequate inventory control leads to disorganized workflows, wasted time, and unnecessary delays. Asset tracking provides a foundation for better inventory control, simplifying several challenges associated with managing inventory. Inaccurate Forecasting Forecasting is one of the biggest challenges faced by businesses. Many business outcomes rely on accurate forecasting. With inventory … [Read more...]

How A Document Management System Can Benefit Your Business

I have worked at several different sorts of companies over the years, and the one thing that is common amongst all of them is the amount of paperwork and documents that they generate. It seems that regardless of whether you do a simple or complex job, as an employee you have to spend a significant portion of your day dealing with and processing all sorts of documents such as order forms, invoices, receipts, bank statements, and, of course, the notes that you write down on paper to remind you of stuff! Did you know that, on average, employees typically spend nearly half of their working days looking for information in emails, documents, on … [Read more...]

Chief Elements for an Effective Office Design

Chances are you’d love to have more office space, right? Unfortunately, that’s often not feasible for a variety of financial or practical reasons. Usually, you have to make do with what you have.  Fortunately, when you’re working with limited office space, there are ways you can optimize the design to make better use of the room you have. What makes an office appealing? Is it the furniture, the design, the colors, the ambiance? Unfortunately, working in a tiny space and devoting 8 hours a day to a desk you don't even like should compel you to make a change. Here are some design tips to make your office space seem bigger and more … [Read more...]