How to Build a Successful Export Business

Starting a small business is a challenge for anyone, but starting a successful export business is an even bigger feat to accomplish. However, huge numbers of companies are able to overcome the obstacles that exist when you trade withsmall business exporting other countries. Below are some of the ways you can ensure that your export business becomes a success.

Education and Research

First of all, you need the tools and knowledge required to become an efficient, professional exporter. The skills required to advance can be hard to come by, but there are numerous online MBA programs that teach you how to trade on an international stage. A recognized course like a masters in business administration online program also includes a wide range of other business-related topics and modules that will help you to become a much more rounded, professional business person.


Even the simplest type of business requires a plan of some description. The fact that you will be trading outside your native country means you need to focus on this important activity even more. The most important factors you need to consider include the people who will work for you, the suitability of your product or service in other countries, how you will attract foreign customers, and other aspects of your target market that you may not be aware of.

Choose the Best Market for Your Products and Services

After carrying out your initial research, you may find that certain countries or continents are more suitable to trade with than others. Identify the countries that are easier to do business with and that will be more willing to buy your products and services. This simple step could save you a lot of money in the long run and even save your organization from financial disaster.

Local Knowledge

It’s vital to have a local contact in the place you intend to export to. A local contact can give you insights into their home country that are almost impossible to achieve through your own research methods. They can tell you how business is done, help you overcome language barriers and much more. You may have to pay a high amount for this knowledge, but the rewards can be huge later on.

Visit the Place You Will Be Exporting To

It goes without saying that ‘the proof of the pudding is in the eating’ when it comes to foreign trade. Once you have decided to trade in a particular location, you need to visit it as quickly as possible. This will give you a better feel for the place and will help to build trust with those who will be working with you and your future customers.

Find Out What’s the Best Way to Sell

Different businesses have different business models and you need to have a clear idea about how you intend to sell to people in your new market. Some organizations decide to sell directly; others work with local companies or use sales agents.

Deciding to become an exporter is a big step to take. However, it is an achievable goal, especially if you follow the advice above.

About Nate Goodman

USA TODAY BESTSELLING AUTHOR Nathan Goodman is a freelance fiction writer and the author behind The Special Agent Jana Baker Spy-Thriller Series. "A terrorist on the loose, a country in panic, and time is running out..." FOR A FREE COPY of book one, visit the author's website.