Charity Events and Inviting Celebrities: How to Plan

A charity event will often use celebrities to bring more people out to the event. The host of the event needs to know how to get the right celebrities for their event to get the most out of their appearances.Charity Events and Inviting Celebrities: How to Plan

Charities depend on the generosity of others to do their work. They have to find ways to raise money and they use many different techniques. Direct mailing efforts, telethons and simply asking people for donations are some of the ways that charities can raise money. Another way is to hold some type of charity event and invite celebrity guest speakers and presenters. If the event is big enough, a charity can raise a lot of money. The key to a charity event is to get people to come and to get them to open their wallets.

One of the best ways to attract people to a charity event is to engage a celebrity to come to the event. The name of the celebrity can be used to advertise the event. It may even make it possible for a charity to charge more for the event than if there was no celebrity thus raising even more for the charity’s cause.  The desire to have the biggest event possible is what makes many event organizers decide to bring celebrities to a charity event. There are some things that should be done and some things that should not be done when you want to add a celebrity name to your charity event.

Find a celebrity

The first step to take once you decide to bring a celebrity to your event is to find the right celebrity.  The celebrity you choose will depend on many different factors. These include:

  • The budget – It will cost you money to bring some celebrities to your event. You may have to pay travel and accommodations in addition to an appearance fee. Make sure that you know how much you have to spend on your celebrity.
  • The celebrity – Choose a celebrity that makes sense for your event. You want to make sure that the celebrity will provide a positive example for the charity. You will have to decide if you need a name that is known everywhere or if you want a local celebrity. Make a list of who you think would work for your charity and prioritize it.
  • Timing is important – You may not be able to attract a celebrity athlete in the middle of their season. Make sure that you choose a celebrity that will be available.
  • The audience – A celebrity is only as good as the audience they attract. Make sure you choose a celebrity that fits your audience for the event.

Set your expectations

You may have found your celebrity for your charity event, but then you need to figure out how you are going to use them to help you raise money. You need to make sure that all of your expectations from your celebrity are discussed and agreed upon beforehand. It is a good idea to get these things in writing. You also need to know what the celebrity expects from you. They may have lists of things they will need at your event.

If you are hiring celebrity speakers for charity events, you need to know what they will talk about and how long they will speak. Will they answer questions and will they meet with your guests once they are done speaking? What time will they be at your event and how long will they stay? All of this should be planned out in advance.

Follow up

Most celebrity charity events are not one time deals. You will need to hold more events to raise the money your charity needs. Make sure that you follow up with your celebrity and with your events guests to find out what was done right and what was done wrong.  Look at the numbers and see if you were able to raise what you had set as your goal. The first time that you add a celebrity to your charity event may not be perfect. As you do it more often, the results will get better.

A celebrity can help a charity raise a lot of money. There are plenty of celebrities that are happy to give of themselves for a worthy cause. If you follow a few simple guidelines when it comes to finding celebrities for your charity event, you and your charity will reap the rewards.

About Jacob Marsh