The practice of keeping appointments is a sure sign of good etiquette. To understand the impact of keeping appointments, of connecting with people when you say you will, think about dating. If someone you were in a relationship with failed to contact you, it wouldn’t be a stretch to think that you would feel undervalued, possibly even forgotten.
For small businesses, there’s also an economic fallout when appointments are missed. Furthermore, foregoing using B2B appointment setting services and missing business appointments creates lasting perceptions, some which you might not want. Regarding sales, not contacting prospects spells lost sales and lower profits. Yet, missing appointments is easy to do. Peninsula Warrior says, ” We have all done it — we are too busy that day, we have too much work to do or we just do not feel like going. When we decide to skip appointments, we do not think we have done any harm.”
Leaders at successful sales organizations are committed to making and keeping customer appointments. They are willing to spend hours calling and communicating with prospects. What they do, cold calling potential business customers, can yield immediate rewards if it’s done right. Additionally, it can yield immediate results, including a series of business to business (B2B) sales, at a cost lower than traditional marketing and advertising.
To increase the numbers of scheduled daily, weekly and monthly appointments you keep as a business leader, consider using B2B appointment setting services. With these services you can contact prospects who represent your brand. You can also gain visibility to each business sales appointment you keep. For example, if you or your assistant scheduled a half hour telephone meeting with another senior leader, you can use B2B appointment setting services to automate dial out calls, track how many appointments you kept and record the total amount of time it took you to fulfill the appointments.
These deliverables and reports keeps you from losing time slots, forcing you to have to adjust your schedule to make up for missed appointments. Organizations around the world, including military organizations, know that lost time slots can not only put your organization in an unfavorable light, they are also fortunately avoidable. Airman 1st Class Kaitlynn Privetti is reported in Peninsula Warrior as saying, ” When a member doesn’t make an appointment, that is a time slot lost.” He continues, “With mandatory appointments, that means we know they will reschedule, taking up another time slot.”
Whether you’re rescheduling an appointment or reaching out to a business client for the first time, to establish rapport with prospects, it’s important that B2B appointment setting services you use, services developed by companies like Intelliverse, are transparent. For example, if you’re a leader at a sales organization, prospects you contact don’t have to be aware of the fact that you’re using software to help you maintain appointments you’ve scheduled with them.
It’s your honest goal to help business customers get the products and services they need that can set you apart. That’s where you and your business customers’ focus should be, not on the fact that you missed appointments because you lacked the time or the tools to keep you on track.