Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check out the latest tips, straight out of the marketing mix:
Tip One: Don’t Neglect Location
Sure, mobile marketing is mobile, but customer connection needn’t adhere solely to remote data gathering. You need to understand location, perfecting your business model while leveraging it with your mobile platform’s true potential. Location-based data is in, and it’s capable of generating great setups, strategies and engagement policies. Store traffic and retention are both endgames of location-based marketing.
Tip Two: Focus on Search Marketing
Right now, 93 percent of all online experiences start within a search engine. Even mobile platforms contain the systematic approach to secure great search marketing potential. Over the next few years, we’ll likely see voice-driven search engines. Already, Google’s Voice Search has gained popularity. Siri, too, has become incredibly popular.
As voice-driven mobile searches become more prevalent, search engines will facilitate the technology capable of understanding and using a user’s query context. If you’re a mobile marketer, you need to invest in search marketing. Content and social media marketing play off of one another, and search marketing completes the triangle. Integrating sound search marketing tactics is the way to go.
Tip Three: Sync to Wearables
Wearable technology is on the rise, and previous falters of the Apple Watch and Google Glass shouldn’t be written off yet. The infrastructure is growing, and detailed fitness, health, finance and home living apps are already being developed.
Mobile marketing will definitely take part in the wearable paradigm shift. As wearables diversify, numerous B2B applications will arise.
Tip Four: Time Communication Effectively
Social post, email and direct mail timing drives marketing efforts, and the consumer’s habits, needs and desires should always be prioritized. Now, text-based mobile marketing holds great opportunity. If, however, text-based marketing efforts are misaligned with the consumer’s daily schedule, they’re practically invisible.
Tip Five: Shave off Irrelevant Content
Consumers don’t like being spammed, and they don’t enjoy irrelevant communication. Brands have the power to produce aligned content and consumer needs. Why? Because their competitors are. The marketing industry is scaling to consumer needs, driving its inner parts to cohesion.
Clean, clear content dominates the mobile marketing realm because mobile platforms are concise. All of your mobile-based marketing content should be short, sweet and to the point.
Tip Six: Only Follow with Relevant Content
‘Relevancy’ is the new key word. When following up on mobile marketing strategies, be sure to only include relevant information. If your consumer has been kind enough to opt-in for services, don’t blast them with fluff-filled content. Your relationship is about supply and demand. It’s about benefits.
Prospective and existing customers alike join communication channels for benefits. You’ve invested the time, and you’ve invested the money. Now, you need to figure out what they want and when they want it. Everything else should be cut.
Tip Seven: Invest in Mobile-Friendly Website Versions
Your website needs to be brushed up. It needs to be adapted to the modern smartphone’s dimensions and capabilities. Non-mobile-friendly websites die, and they die quickly. We currently live in a world harnessing over one billion smartphones, each owned by quick-minded consumers needing information and services. Assess the consumer’s readiness, and mold your website’s mobile version around it.
Tip Eight: Streamline Your Platform to a Call-to-Action
Your website, your mobile website, your social media, your text-based services and mobile email program should all align with your business’s call-to-action. Every corner of your marketing strategy should live and thrive alongside a powerful statement. A powerful message, when repeatedly accessible, will stay relevant across years of mobile marketing efforts. Remember: Marketing efforts are an extension of your business. They should always reflect it.