How many hours do you spend online? Playing games, doing research, never getting enough of social networks, emailing or just surfing aimlessly? What about online shopping? If you haven’t spent some time browsing online, you’re missing out on a brand new shopping experience.
Statistics and Trends
Retail sales in the offline world are slowly edging downward while online shopping is reaching new heights. The trend towards online shopping is becoming more popular every day and isn’t likely to be going away any time soon.
New Breed, New Patterns
There’s a new breed of shoppers that’s emerging. They’re the kind of people that enjoy the convenience of picking out the products and services that they’re interested in while they relax at home. Sometimes, they’re not even at home but in their places of work – checking out online stores and comparing catalogues and prices.
This is a sweet treat that’s irresistible for many. Let’s say you’re a customer looking for clothes to buy. Imagine being able to stay in the office while canvassing and comparing the prices of goods and services from shop to shop in just a few minutes (assuming that your boss doesn’t keep calling you for a short meeting and that your internet connection is good).
Comparison shopping is something that used to be done only with a lot of dedicated planning that includes:
- Listing the target clothing stores
- Clearing all schedules so there wouldn’t be any conflicts with a big day of shopping
- Gassing up the car and then driving to each location
- Going from store to store to browse, which can be tough if you happen to go into a store that has a chatty time-wasting salesperson on duty
- Driving back home, checking the pricing lists while you are as tired as a worn-out mule
It would be great if, after all that frenzied activity, you’d have actually found the clothing store with the prices that were perfect for you. Usually, things like that don’t happen this way during the first attempt. Ultimately you just end up doing it again… and again… and again.
The concept of Internet shopping has arrived and conquered. Right now, it’s what people are doing and what many prefer to do. If you haven’t yet had the chance to shop online, it’s time now to dive right in!
The Owner’s Perspective
If you’ve got a brick and mortar store (meaning a physical location), you need to complement it with your own website or what’s better known as an online shop. Your online shop (or your website), can be the main display of your products or services. Your online clothing store has no closing hours. It’s there to serve 24/7.
Aside from just displaying your goods, you can even set-up a response system for customer inquiries. Live chat and email are just two options. Form submissions and online shopping carts are even more choices. Think of yourself sleeping soundly while business goes on in your website. Your very own online clothing store. Now that’s music to your ears, wouldn’t you agree?