Everything a Small Business Needs to Know about Video Blogging (Vblogging)

Due to the increasing influence and improvement of media and technology, small businesses tend to upgrade what’s already present and do it in a trendy and innovative way. One of which is the coining of the word ‘Vlogging’. Yes, you got it right! Video and Blogging, when combined, becomes Vlogging.

What is Video Blogging?

Video Blogging or Vlogging is just the same as blogging. In blogging, the blogger creates the blog contents in written text format which are published on self-hosted media platforms. In vlogging, the vlogger records the contents in video format, which are then uploaded and shared in different social media sites like Youtube, Vimeo, and Facebook.

Many small businesses do it on their own. Since video blogging has become a fast-growing trend, a number of companies and individuals already make use of it in promoting their brands because it’s ‘in’ and it’s cost-effective. And if promotion is the purpose of making the vlogs, then, professional video editing services are at the top of the line in producing quality and more appealing video blogs.

Here are the 5 Reasons Why You Should Start Vlogging

1. Vlogging is becoming more popular.

According to statistics, an average of 1 billion hours of video content is watched on YouTube alone each day. Given this, imagine how people are so hooked in watching videos. In addition, around 44% of the internet users in the global market watch vlogs each month. This shows the huge potential of vlogging in marketing and promotion, and in being famous instantly.

2. Vlogs are more relatable.

Since the main idea of vlogging is recording yourself while saying your content, this practice becomes more relatable to the audience because they see a real person talking to them directly. This is also the reason why companies are already investing in vlogging to promote their brands and  to connect to more consumers easily.

3.  Vlogging is the language of the future.

People now are more attracted to audio-visuals, and this is the reason why we are enticed to watch videos especially those with fascinating contents. Vlogging has it and it’s a fast-spreading medium of presenting ideas through videos, which become viral and popular.

4.  More and more people do Vlogging.

Vlogging may be a new idea for businesses, but there have been a lot of successful companies that tried doing it such as Google and Microsoft; it was effective and these vlogs made them even more popular. Big celebrities in Hollywood also create vlogs to connect to their fans by giving updates of what they are up into.

5.  Vlogging is into SEO too.

Search Engine Optimization (SEO) presents to the users what they are looking for in the internet, and since vlogs are becoming more viral, search engines now also include video contents which are popularly searched by the vast majority of internet users. So if you’re making vlogs, you have a bigger possibility of becoming viral by ranking high in the internet search results.

Here’s How to Create Your Own Vlog

1. Make a plan.

Careful planning is a must before creating your vlog. In doing so, you must know the purpose of your video and how can you effectively send the message to your audience. This includes designing of the content and what strategies to use to make a quality and relevant video.

2. Organize the flow of your Vlog.

Structuring and organizing your content lead you to produce a quality vlog. Your vlog, just like any other blogs, must have a logical flow of content which include the following:

  • Give a short introduction of yourself.
  • Express the objectives of your vlog.
  • Deliver your content straight to the point.
  • End your ideas with an invitation to do something, like subscribing to your channel, like, comment, and share your vlog, and the like.
  • Make an outro and don’t forget to end with credits.

3.  Have fun in recording your Vlog.

The key in making a successful vlog is to have fun while recording yourself. Doing it the first time may not be as perfect as you want it to be But remember, it’s okay to commit mistakes, that is part of the experience. Just take your time doing it again and again, until you get the right shots for your vlog.

4. Edit your Vlog.

When you edit your vlog, be sure to make it more interesting to your audience by giving a catchy title. Giving a good description of the content and assigning appropriate tags will make your target audience easily find your vlog. Just always remember to make the flow clear and easy to follow.

5. Upload and share your Vlog.

Uploading and sharing your vlog to your desired social media platforms is the last step of the process. Of course, you need to do it in order for your vlog to be seen and appreciated. After all, our ultimate goal in vlogging is to be trending.

So what are you waiting for? Be inspired and start vlogging!

About Robart Det

Robart Det has over five years of experience in the field of Video editing. He specializes writing articles on video production topics on his blog. He is presently working at viddedit, a presence in the video industry.