What comes first? The chicken or the egg? Or to be straight to the point, is it the content or the design of the website? Numerous people actually go with the second option, the design of the website, when in fact it is the former. Content is the most important aspect of your website.
I’m sure you are familiar with the phrase: “content is king”. Well it’ true. People interact with the products you sell and services you provide because of the content that you put forth, your product pictures that they see, etc.
However, these two are interrelated, they go hand in hand. Content actually drives how your site looks and feels like. Typical example, can you imagine designing a website with no content? What should the navigation bar be consisted of? What should be the size of the home page? Where on body are you going to put pictures, what about the location of the video?
Do not interpret this to say design is not important. To the contrary, it is very crucial actually. However, just like market research in the copywriting business you should create your website design with your content in mind. Doing this will save you from the non-ending, continuous site development and constant changes.
This is a very costly exercise especially if you’ve hired someone to design your website, then you end up trying to modify the content so it can fit the design of the site. Do not make that mistake.
Planning Your Content
So what is the most recommended copy to write on your website before you can begin with the design? This is where you need to be creative, brainstorm on the topics you are going to cover, how long your pages are going to be. Plan for each page as well to make sure you only include the laser targeted content that will keep your readers coming for more. Determine the kind of content that should be contained on the page.
After the content is written, determine the type of image to be used with the content. This image should be related to the content at hand. What you should always keep in mind is the overall objective of the website. What are your intentions with your site? What would you like the visitor to do upon their arrival on your website? Opt in for a newsletter? Purchase a product you are selling? Contact support and inquire about something? What is your goal with your website? Do you know what your intentions are?
Once you have determined the length and size of your pages and the content with which they contain you are ready to move on to another step, which is adding the missing elements of your website. Now we move over to the company branding (i.e. logos, etc).
Do you already have an idea of how your site will feel and look like? Have you seen any similar sites before that you think your website can resemble? What will be required for your website? Are you going to add a shopping cart? An opt-in form or a contact us form?
Once you’ve taken care of these basic elements of a website, you will have saved yourself from unnecessary headaches that are associated with coming up with a web design. Your website will meet your clients’ expectations, your readers will be satisfied with the content, and at the same time your objectives with your site will have been reached. Now you can start focusing on getting traffic to your website.
Do you use a different strategy on your web creation process? How is the method you use working out for you? Please do share below I would like to hear your thoughts on this topic.