Golden Rules for Creating the Perfect Business Card

For businesses of all sizes, making a great impression on paper can mean the difference between bagging a sale and missing out. And whilst many companies choose to showcase their products and services online, many more still use the power of print and person to market their company to potential clients and customers.

Golden Rules for Creating the Perfect Business Card

Image: wikipedia

When it comes to print marketing, there is one important accessory that no business person can be without… The business card is still an integral part of networking face-to-face and should leave a lasting impression long after you’ve said your goodbyes but many business owners are still unsure about what to include on this mini billboard for business.

Check out these golden rules from the experts at Think Big Comms and create a business card that stands out and speaks volumes about your professional expertise as an individual and as a company.

Brand Yourself Happy

Branding is an important part of relaying a professional business image and creating a business card that fits in with your brand and ethos. If you are an established company with an equally established brand, you should aim to carry this look over to your business cards. Go for the same theme and logo included on your website, brochures and other print materials when designing your business cards.

If you are just starting out in the big, bad and beautiful world of business, consistency is key. Use the same colours, fonts and tagline across all your materials and design a striking and memorable logo to become the icing on the cake. Continuing your colour and font theme across all your marketing and advertising materials creates presents a united front to potential customers, clients and business partners, and as your business grows so too will the wider image of your company.

Cut the Clutter

Whilst it may be important to include a number of items on your business card (i.e. name, title, web address, telephone number, logo and tagline) you must focus on producing a card with a clutter-free and simple design. Use clean lines and white space to portray yourself as a modern and sophisticated company and use your brand’s colours and fonts to display the all-essential details in an eye-catching manner. Avoid using any image other than your company logo to continue your clutter-free ethos.

What to Include

The lack of space presented by a business card means that it is all too easy to leave important information out and whilst a clutter-free design is essential, it is equally vital to include certain details that allow potential customers and clients to get in touch. Make sure you include your name and title as well as the company name, also state your email address, web address and telephone number. If you gave a particularly strong social presence, include all the necessary information people need to connect with you on Facebook, Twitter, Google+, LinkedIn and Pinterest.

This important info should also be displayed in the footer of your email. Treating your email template like a business card will only spread the reach of your company further with our customers, business contacts and one-off acquaintances. Ensure every colleague at your company does this to promote your business with every correspondence.

Take the One-Sided Approach

There are a number of business cards that incorporate a double-sided design but we recommend that you stick to just one side to keep it clear and concise, after all how often are clients likely to take more than a quick look at the back of a business card? Keep the reverse of your card blank or use it to display supplementary information like a company tagline or mission statement.

About Wayne Prescott

Wayne Prescott works on behalf of Think Big Comms, a Polish marketing agency that works with organisations of all sizes to enhance their business success and market potential.