How to Boost Your Small Business’s Website Traffic

Coming up with effective advertising strategies is a hit or miss. Trends are changing hourly and top-level companies have entire departments devoted toHow to Boost Your Small Business’s Website Traffic following the trends and creating advertising campaigns to match. They have the advantage of a team hired specifically to market their products to the public. How is a hard-working, honest small business owner supposed to compete with a multi-billion-dollar corporation?

Sometimes it feels like you and your team against the world, but there are plenty of ways to spread the word about the services and/or products your small business offers.

Let’s look at some strategies to get people interested in checking out your business website.

Creating (and Staying Active on) Social Media

These days, having an online presence is just as important as the actual products you are selling. Starting up an Instagram, Twitter, and/or Facebook is a great way to get people interested in your brand. Coming up with an aesthetic that matches your brand also helps customers get the message of your company and your style.

You can use these accounts to promote new products that are coming out, new services that are being offered, or different events happening in your store. If you are having a sale, what better way to promote than posting on Instagram or making a Facebook event.

These accounts also give your business a tie to the local community, which is important for generating more traffic for your website and more customers coming into your physical locations. Start by following other organizations and businesses in the area, liking posts that relate to your own business, and connecting with them to do cross promotions. The best way to boost your small business is to help out others and get to the top together.

Reaching Out to Other Small Businesses

Leading directly from the last point, small businesses thrive when in friendly environments. It’s important to reach out to other services and stores within your community to establish some cross-promotions.

This can be anything from hosting local events inside your store to negotiating advertisement deals with other small companies.

Start by simply greeting your fellow small business owners, establish friendships and community. Then you can naturally ease into hosting events within the community and having advertisements for your business on the walls and corkboards of other companies.

Since you’re trying to promote your website, create advertisements that make it incite customers to explore your website but make sure it is all done in friendly alliance with other business owners.

Create a corner in your own store or on your website promoting them as well.

Utilizing SEO Companies

Another great way to boost website revenue is to partner with a SEO agency. These companies specialize in figuring out what terms are hitting the top search engine rankings and seamlessly fitting them into the aesthetic of your website.

Some services only offer one aspect of marketing, such as cleaning up social media pages or creating a new webpage/logo. Others offer full packages, for owners looking to push their business fully into the new century and gain traction online.

When researching SEO companies, make sure you have a set of goals you want to get out of the marketing strategy. Do you want to strengthen your local community market? Or do you want to start branching out nationally? Internationally? The answers to these questions will help you determine which company turns out to be the best fit for your small business.

Some companies, such as TopSpot SEM, offer all these services in one easy-to-navigate website. They boast a bunch of different services including online marketing, website design, and consulting appointments. The company offers various case studies to prove their worth, as well as a free consulting appointment if you get in touch.

Implementing even one of these methods will guarantee that your small business website sees a surge in traffic and a rise in sales.

About Russell Edmonds

Russell Edmonds is a writer and blogger at