Owning your own store can be a big challenge. Not only do you have to be your own boss and rely on the income from your store to keep your family afloat, but if you have a small staff you have to worry about keeping them employed as well. If you have a new store that was just recently opened or are looking to boost your sales, then you may be wondering what you can do to increase the foot traffic to your store. There are plenty of ways you can attract customers, from displaying advertising signs to offering big sales. Here are a few to help you get started.
Increase Your Signage
It’s hard to attract customers when they don’t even know about your business in the first place. If your store is out of the way and difficult to find, it may be a good idea to find a company that can make a sign that will direct potential customers into your store. Try to make sure that all of the most important information is clearly visible on any sign that you use, such as your phone number, address, and website if you have one. Increasing your visibility can also increase the likelihood that someone will be interested in stopping by to see what your business is all about.
It may seem counterproductive to lower your prices in order to make more money, but offering sales to your customers can actually help boost your store’s income. You can often sell more merchandise when you are willing to drop to price a little bit. This can help you bring in new customers as well as entice those who have shopped in your store before to come back time and again if they know that they can get a good deal from you. Plus, you’ll improve your business’ word of mouth.
Connect with Customers
Getting to know your customers can be one of the best ways to understand the kinds of things that they are interested in buying from you. If you don’t have a clue as to what your customers are in need of, then how are you going to meet their needs so that they come back again and again? Take the time to speak with your customers when they are in the store and get a feel for how they shop and why they are shopping at your store. That way you can continue doing what is working and change those things that are not.
Utilize Social Media
There are plenty of customers that would likely visit your store that aren’t aware of what you have to offer. Connecting with those customers on social media can help to increase the amount of people that want to shop at your business. Consider creating accounts on several different social media sites so that you can create a strong presence. Connect with your current customers so that their friends and family will be able to find your page easily. It’s a great idea to offer specials to those who follow you on social media sites to encourage more people to connect with you.
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