Are you snowed under with work? Are you not feeling very productive? Would you like achieve much more in your social media marketing?
I wanted to share with you a great infographic from the wonderful Ian Cleary on his website, RazorSocial. I met Ian at the Cardiff OiConf earlier this year (2013) and he’s a great guy. Ian is always hearing about the latest social media tools and I highly recommend you check out RazorSocial if you haven’t already. It’s quite funny that I am not the only social media tools geek called Ian!
Busy Busy Busy
I think I can safely say that we are all in the same boat when it comes to busyness! Being a social media marketer or having the task of marketing your business can seem like a huge job– and an incredibly busy one. Most of us are looking for ways to make our life easier and to help us be more productive. That’s why so many social media and productivity tools exist!
In this infographic, Ian gives an outline of what you could do in a day and the tools to achieve them. I’ll add my thoughts at the end…
Now, the infographic is not an accurate blueprint for each day in a social media marketer’s life– it’s just about highlighting what is possible and what you could do. I’d definitely want to add more time to sleep, rest, walk and spend time with your family! However, that’s missing the point. The biggest take away from this infographic is that you need to choose the tools that work for you and to PLAN your schedule. Social media is a huge time suck and if you’re not careful most of your day will be gone before you realise what you should have done.
I’d definitely check out the tools in the list. However, not all will be suitable for your business. Some tools are free and some are very expensive– but either way you may find they offer you a huge return on investment.
In addition to the tools, Ian mentions, I’d like to recommend:
- Feedly — News (RSS) feed reader. If you’ve not heard of RSS feeds before, don’t be scared. By using an app such as Feedly you can subscribe to all your favourite blogs and be notified as soon as they deliver a new article. You can then read it straight away, or share articles to your various social networks or bookmark for later.
- MailChimp — Ian recommends AWeber and I recommend MailChimp. To be honest from what I know they are very similar, so I would recommend having a look at both of them and seeing what you get on with the best.
- AnyShare for Android — I know many of you will be iPhone users, and I don’t wish to convert you. However one of the best features of Android phones and tablets is that you can connect and share information between apps. This is great for social media marketers because you could share a web page on your browser, on Feedly, on Pocket or another app to your social networks. The app AnyShare takes this one step further and allows you to select multiple apps you want to share with. For example you could share an article you’ve found with Buffer, Pocket, by email or to your Kindle.
- BeyondPod for Android — if you are an iOS user then stick with Ian’s recommendation for a podcast app, Downcast. However, if you are an Android user, check out BeyondPod. The reason I love it is because it allows you to speed up playback without changing the pitch. This allows me to listen to all my podcasts much quicker at 1.5x playback.
- Commun.it — if you use Twitter to build relationships, then this a must. It allows you to segment the people you follow into different groups and find out who is in your core community. You can quickly respond to the most important mentions, generate leads and montitor what people are saying about you, your brand or your website. See my complete guide on Commun.it
So what do you think? What tools do you like to use? Did you discover any new ones from the RazorSocial post? Let me know in the comments below!