How to Put the Power of Video Behind Your Business Marketing

Website visitors are always in a hurry to move on to something else. It takes less than a micro-second for them to decide whether to stay or leave your website – even after you’ve spent a lot of time and money to get them there.Video for small business marketing Include an online video on your webpage, and you’ll give them a compelling reason to stay. Videos increase the time visitors spend on a website, drive more page views, and decrease bounce rate. But they can do a lot more for your business if you use them the right way.

Train Your New Staff

If you hire a lot of remote workers, it will be virtually impossible for you to sit beside them and walk them through your processes. Even when you employ local staff, you can save a lot of time if you use videos to conduct the training. Use screen recording software to capture your screen while you work or spare a couple hours to say what you’d like to say to new staff. Do this once, and you won’t have to repeat the process over and over again.

Assist Your Customers

Create a series of tutorials to help your customers use your products or services. Upload the how-to videos to a special area of your site, and direct them to the help center when they have questions. Many companies are using video instructions as a simple alternative to confusing instruction manuals. Give your customers 24-hour access to the video so they can watch them on their own schedules.

Convince Your Prospects

Prospects are understandably skeptical about website testimonials. While written testimonials still bear some weight, video testimonials are more credible. Encourage your customers to submit video testimonials – better yet, give them a reason to do so. Ask them to demonstrate how they use the product or to record a few simple lines to say what they enjoyed most about the product. Post the videos on your website to increase your conversions.

Create A Short Value Proposition

You can commission pages of content to explain the benefits of what you’re offering or you can get in front the camera – if you’re mediagenic- and talk about your value props in an effort to connect with your prospects. The video should be crisp and clear, so use a quality mic and camera for recording. What’s even more important is that the video should feel friendly and welcoming, so prospects trust you and feel comfortable contacting you to ask questions.

Tap Into The Power Of YouTube

If you post your videos on YouTube, you can increase your business visibility. Millions of people visit the site each day and your prospects might be a major part of that group. Utilize the power of YouTube and give your business the opportunity to find customers from outside your existing network.

Whether you’re using video to train new staff or increase your website traffic, the most crucial thing is to set aside time to get started. Video is a powerful marketing tool, and if you’re not using it, you’re missing out on worthwhile opportunities. Make sure to remember to respect intellectual property rights of the owners.

About Jane Davies

Jane Davies is a marketing manager. She frequently writes about how to create effective marketing campaigns on business blogs. She suggests you to check out if you are looking to download your favorite YouTube videos.