How to Reach Agreement in any Negotiation for Your Small Business

Negotiating’ is a frequently used term these days. We hear it all the time, and more importantly, we are compelled to deal with it on a regular basis. Sometimes, we don’t even realize how often we negotiate. As a matter of fact, all human interactions involve some type of negotiation between those who want to take something from a person and those who have to give them what they want.Negotiation Effective negotiating skills are vital if you want to stay in business. You have to negotiate with all kinds of people in a plethora of different business situations, which means that you must be able to do it in an efficient way. The good news is that once you manage to learn these skills, they will always help you close good deals.

If you want to be a great negotiator, the first thing you have to do is comprehend the qualities of a great negotiator. Being great doesn’t mean that always mean you’ll win all the time. Every once in a while you should be willing to plea bargain. A successful negotiation involves a mutually beneficial outcome; this is also the best way to make sure that the door is open for future negotiations. Focus on building not on breaking partnerships.

Steps to have in mind during a negotiation

A negotiation entails three key factors: your goals, your opponent’s goals, and common ground (concessions). First of all, you have to be familiar with your own goals. After that, you must plan and prepare your negotiating strategies. It’s important to have a detailed knowledge of the issue that you’re about to negotiate. If you’re not feeling entirely confident about your knowledge, perform a meticulous research so that you can discover as many details as possible about the topic.

Negotiating fears

Negotiations make a lot of people feel nervous. Even though you know the subject very well, you’re still thinking about pitfalls and risks that may arise during the debate. You fear that you won’t be able to answer thorny questions, that you’ll forget what to say and bore your counterpart, or that you won’t even manage to catch their attention. Before participating in a business negotiation, practice your speech. Do it in front of your colleagues and ask them to provide feedback. Hence, you’ll be well-prepared and this will help you fight fears and control your emotions.

Making choices

A negotiation entails various choices. Choose what you’re willing to offer or give up, as well as what to accept or decline. Make a choice so that you can solve a problem. The term ‘problem’ is used on purpose here, because despite the fact that you’re facing an attractive opportunity for your business, your problem will be to find a way to make the most of that opportunity. Of course, you can also deal with a real problem – an offensive offer; your counterpart walked away and you can’t accomplish your task within the deadline or a competitor has begun undercutting your prices. Always keep in mind that sometimes, the best thing you can do is to shake hands and turn your back on the deal. You can’t accept an agreement that features no benefits to you and your company.

Separate people from problems

Business is business and the whole process of negotiation must never be taken personally. Business people have the tendency to get involved too much when they’re negotiating. They involve problems that must be left aside and they often end up taking things way too personal. It’s important to separate people from the problems in order to address the problem without harming the relationship.

There are 3 main types of people problems in negotiations: perception differences – misinterpreting the facts, emotions – a frustrating attitude that leads to anger and fear, and lack of communication – not listening to your party leads to misunderstandings. Rather than deal with people problems in negotiations, it’s better to prevent them from happening. A good, trustworthy relationship is built on trust, consideration, and reliance.

Negotiating is a skill that we have to deal with on a regular basis. We may not have it but we can always learn it. It’s important to search for common ground when attending a business meeting and try to come up with solutions that are mutually helpful. Besides, it’s highly recommended to think creatively every time we participate in a negotiation. Don’t forget to prepare yourself carefully before the debate. Exercise your pitch, handle your fears, and state your requirements loud and clear. Don’t let previous negotiations affect you and do your best to close deals that can help your small company succeed.

About William Taylor

Experienced writer William Taylor has extensive knowledge of business strategies and negotiation. His site,, offers negotiation workshops in different languages.