In a previous post, we explained why your small business website probably needs to be improved, and as you know, there are numerous reasons why your website is not getting the kind of attention and engagement you are aiming for. There are also ways to solve the issues you might be having, many of which involve just a few small changes.
Now that your website is optimized and ready for the spotlight, it is time to turn your attention to your internet marketing efforts. The simple tips we are about to discuss in this article will help you gain traction and attract more visitors – and potential customers – effectively.
Invest in Ads
A lot of small business owners don’t really consider SEM or paid ads for several reasons; you might have the same view on ads, too. Ads are often seen as expensive and ineffective, when in fact they are among the best tools to use when you need to gain traction.
SEM or Search Engine Marketing, for example, is a great companion for SEO. While you work on adding more content and appearing higher in the search results, SEM can help you attract a lot of visitors and increase metrics such as unique visits and time on site. These metrics have a direct impact on your site’s SEO performance, so they are great investments to make.
More importantly, ads can help you do two things: generate sales and increase exposure. Both of these are crucial, especially after a redesign or optimization.
Work with Influencers
As a small business, it is important that you maintain a strong online presence. Part of that online presence is social media pages. Social media is changing the way we do internet marketing, and it is now possible to engage customers – or allow customers to engage us – directly.
By working with influencers, you can widen the reach of your online presence and attract many more followers. You can even fine-tune entire campaigns down to the last detail with the help of automated marketing tools, which means you can target a very specific segment of people.
Working with influencers is also a great way to boost your credibility. The same can be said for other site owners and key opinion leaders in the industry. The more credible people you have backing (and recommending) your products, the more credible your brand will be in the eyes of customers.
Pay Attention to Detail
One last tip I can give you is to pay attention to detail. Your internet marketing campaign should never be a one-time thing. It should be an ongoing campaign that is fine-tuned regularly for it to be effective. Use the tracking and analytics tools you have at hand to help you do this.
Customers may react differently to different messages. You will see different click-through rates from different instruments as well as a varying degree of conversion. All of these metrics are valuable insights you can use to fine-tune your campaign to perfection. By paying close attention to the important details, finding ways to boost the impact of your internet marketing efforts will be very easy to do.