Sun Tzu’s ancient text The Art of War is used by the worlds top CEO’s to guide them in their business strategy. However, these ancient prophecies on warfare and subduing your competition can be applied to the small business world as illustrated in the following graphic.
Sun Tzu Says, “No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique”
Don’t attack competitors’ market share because they have ticked you off. Lay out your strategy for wise competition; remain cool and collected, and focus of what your company is good at. Do not change your strategic path because your competitor has irritated you. Never lead your organization from a standpoint of your personal gain or gratification; your company is a living breathing thing much bigger than yourself.
Sun Tzu says, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
Sun Tzu cautions us to study our competition, mainly avoid engaging the them head on, which will result in blood bath. He encourages us to know our competition’s weakness as well as our own, and more importantly, our strengths to attack the opportunities in the marketplace underserved by competition.
These and more of Sun Tzu’s teachings are applied to small business in the following illustration.