(This is a follow-on to Why 1700 CEOs are Wrong about Social Media) Guest post by Dave Taddeo Struggling to convince your CEO to use social media? Tired of hearing the same negative response? Below is an open letter to the C-Suite which convinces CEO's of the folly of ignoring the biggest "elephant in the room" ever conceived, social media. Also reference the companion article Why 1700 CEOs are Wrong about Social Media. What is Social? Social is this thing that people use to communicate and share. It started with Friendster ten years ago and eventually many other sites started popping up. People share all kinds of things … [Read more...]
Home / Chief executive officer
An Open Letter to the C-Suite: Social Marketing
Filed Under: CEO, Small business, Social media marketing Tagged With: Chief executive officer, Social media marketing
Why 1700 CEOs are Wrong about Social Media
Article first appeared on SocialMediaToday.com Tweet IBM recently conducted a study of 1700 CEOs in multiple verticals all over the world about their predictions for social media over the next three to five years. Some of the CEOs were very versed with social, others not so much. What they had to say was revealing about the way companies are viewing social media. Read some of their quotes to get an idea of just how disruptive this set of technologies has become. “For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way. (My peers) use it as a way of connecting with … [Read more...]
Filed Under: inbound marketing Tagged With: Chief executive officer, IBM, Social media
Join our Followers