Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore. And since your subscribers aren't opening your email anymore, Leon, the anti-spam-guy at Gmail, took notice. Then he remembered that he's still sore over that painful fiasco in high school where he had once hand-delivered Darlene, the head cheerleader, seventeen love letters, which he had personally put into her mailbox (a 'mailbox' is what they used to call an inbox back in those days). Darlene never responded to Leon's love letters. Apparently, she wasn't interested. Go … [Read more...]
The Noob’s Zen Guide to Email Deliverability Speak
By 3 Comments
(This is a companion guide to "The Noob's Zen Guide to Email Marketing and Social Media Speak") Are you a noob to email deliverability? Don't worry. I know experts who are noob's at being experts, which is to say that they know a lot more than you, but they are new at being experts, hence their noobishness. Make sense? No? Perfect. Lets get started. Above the Fold: When a man is significantly overweight, this is the part of his waistline that is above the belt. In email marketing, this is the part of an email message that is visible in the email client without scrolling down. This is different depending on what email client your … [Read more...]
Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates
By 9 Comments
Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around email open rates. This research was centered around marketing emails sent in the Daily Deals market. Although specific names aren't mentioned in the study, top brands that come to mind are Groupon, Living Social, and Scoutmob. Some of this data will surprise you. Best day of the week to send - the argument continues! Although you need to do your own testing, in this study the worst day to send was Monday and the best was Wednesday. The rate that recipients actually read your email was 12% higher on Wednesday. And, the rate … [Read more...]
Join our Followers