Home / Email marketing

How to Choose an Email Service Provider for Your Nonprofit

By Leave a Comment
colorful tiles- choose an email service provider

Email is a powerful tool that benefits commercial and nonprofit organizations alike. With that said, it is a tool that performs at its best when supplied by email service provider (ESP). An ESP has the tools you need to create professional looking campaigns, gauge your success, and make sure your messages are actually delivered, which isn’t guaranteed when trying to reach even small groups of people from a standard account. But with so many vendors on the scene, how do choose? Use these pointers to find an email service provider that accommodates the needs of your nonprofit. Determine What Your Nonprofit Needs Before heading out to … [Read more...]

Filed Under: Email marketing Tagged With: , ,

Using Email Marketing to Improve the User Experience

By Leave a Comment
Email

Trends come and go in the marketing realm, but one trend brands can’t afford to lose sight of is carving out experiences that fully accommodate the user. Whether it’s website visitors, app downloaders, or paying customers, the user experience is everything. Thanks to around the clock coverage, we are constantly reminded of just how important catering to the user really is. Experts tell us that its importance spans from the social media networks to the mobile arena across multiple platforms. In this post, we will focus on the role it plays in the email channel and how email marketing can be used to improve it. Setting the Tone and … [Read more...]

Filed Under: Email marketing Tagged With: ,

Mom’s Dating Advice and Email Marketing Tips

By 1 Comment
Chaunsea Keller

Originally published on ehotelier.com E-Mail Marketing - it is what I do all day, every day, so it is common for people to ask my expertise on design tips, deliver tips, content tips, etc, and I am more than happy to share. Sometimes my advice stems from personal/professional experiences, sometimes articles from "the experts", and sometimes I have to "trust my gut". So as I found myself telling my daughter the advice to "Trust her Gut and Follow Her Heart" (even though she is 6, it's never too early to start) my mom's voice was resonating in my head much to my surprise of "Oh my Gosh, I am sounding like my Mom"! I am happily married, so … [Read more...]

Filed Under: Email marketing Tagged With: , ,

How do I get more customers (and keep them)

By Leave a Comment
How do I get more customers?

You are the newest of the noobs in your small business. You started out with a lot of energy, but the customers just aren't coming. Or, the ones that are coming are not coming back. You know you've got a great product to offer, but it just seems like the message isn't getting out. No one really knows about this place. So, you're asking, "how do I get more customers?" You are frustrated, and thinking of calling it quits. "How DO I get more customers?" Well, hold on for a moment. If you muster just a bit of courage I'll answer the how do I get more customers question and show you Other small business owners like you are not … [Read more...]

Filed Under: Email marketing, Small business Tagged With: , , , ,

The Noob’s Zen Guide to Email Deliverability Speak

By 3 Comments
Eye for email deliverability

(This is a companion guide to "The Noob's Zen Guide to Email Marketing and Social Media Speak") Are you a noob to email deliverability? Don't worry. I know experts who are noob's at being experts, which is to say that they know a lot more than you, but they are new at being experts, hence their noobishness. Make sense? No? Perfect. Lets get started. Above the Fold: When a man is significantly overweight, this is the part of his waistline that is above the belt. In email marketing, this is the part of an email message that is visible in the email client without scrolling down. This is different depending on what email client your … [Read more...]

Filed Under: Deliverability, Email marketing Tagged With: , , , ,

Gmail users prefer to vote for Obama, Yahoo users prefer to vote for Romney!

By 6 Comments

Vote for Kermit! Political parties don't know how to manage email marketing Return Path put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but just take a look at the differences! Obama has five times the number of email subscribers as Romney TweetThat's a telling stat. But, I'm not surprised by this since Obama is a sitting president who's had 4 years in office to grow his subscriber list. Do you suppose he personally manages his email lists? Yeah, you're right. … [Read more...]

Filed Under: Deliverability, Email marketing, Small business Tagged With: , , , , , ,

The Restaurateur’s Zen Guide to Email List Building. Why your Restaurant Must Have Email Marketing

By 1 Comment

Unique restaurant ingredient known as Galangal Look, I understand. You're a restaurateur and the last thing you have time for is to send out email marketing messages to your customers. You've got an entire restaurant to run. In fact, you don't even have time to read this article. But just bare with me for a moment. And even if you did have time to send emails to your subscribers, you'd say, "why do I need an email list anyway? I use Facebook to promote my restaurant." So let me make this perfectly clear. No matter how much social media you use to promote your business, nothing, I mean nothing, is as effective as … [Read more...]

Filed Under: Email marketing, Small business Tagged With: , , , , ,
«Older Posts