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Should You Invest in Facebook Marketing?

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Facebook marketiing

It’s a shame to say that the idea of using Facebook as a fantastic business tool completely gratis is all but a distant memory. With the goal-posts shifting all the time, and the likelihood of your non-suggested posts receiving significant views amongst your followers diminishing all of the time, we have come to the stage where we really need to consider whether or not it’s worth throwing money at Facebook in the hope that it works. Understand What You Want To Achieve One certainty is that if you use Facebook marketing without really knowing what you want to get out of it, the likelihood is that you won’t get much out of it at all. … [Read more...]

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Do Good Social Online! How to Use Social Media for Charity Fundraising

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Joy! Do something GOOD with social media

People are always talking about how social media makes it much easier for small businesses to reach their customers and engage the people who are most interested in what they do. But, have you ever thought about applying similar social media marketing strategies to those used by successful businesses to raise money for a good cause you care about? Whether you manage a charitable organization yourself, or are simply a member of the community who wants to do something to help a charity, here are some ways the Web can help. Sponsored Events — Get More People Behind You If you are thinking about asking for sponsorship to do something like … [Read more...]

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5 Things to Keep in Mind When Guest Posting

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Guest posting on other blogs is one of the best ways to obtain additional high quality backlinks to your website as well as get your name out there when it comes to authoring high quality blog posts.  Guest posting is the process of writing an article on somebody else’s blog and then including a backlink at the end of the post.  When guest blogging there are numerous things to keep in mind to ensure the readers react positively to your post, which increases your chances of being invited again to make another post. #1 – Ensure Backlink is to a Quality Website The primary purpose of writing a guest post and putting it on somebody … [Read more...]

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10 Social Marketing Mistakes Small Businesses Should Avoid

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small business mistakes

No matter how skilled you are or what you’re doing in life, you’re going to make some mistakes. That’s just how it goes. Hopefully, you will learn from these mistakes and avoid making them in the future. When developing a social media marketing strategy, you can be sure that you’ll make some mistakes from time to time. The best way to work to avoid these mistakes before they happen is to learn about the mistakes beforehand. Business branding through social media can be a very cost-efficient strategy, especially for small businesses, and there’s a lot you can do yourself without any help from a large media agency. As you’ve … [Read more...]

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7 Reasons to NOT use Hootsuite

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7 Reasons to Not use Hootsuite

This post first appeared on iag.me Hootsuite is one of the most popular and comprehensive social media tools out there. Yes, there is Tweet Deck and cotweet, but Hootsuite is considered the “crème de la crème” of the Social Media Tools World. I’ve used it for many years and I’ve recommended it regularly for my clients and still do. It was launched back in December 2008 by the digital agency Invoke Media. With a list of features as long as, well, something long, it’s hard to see why you’d never want to use Hootsuite. Here are some of Hootsuite’s many features: Manage multiple Twitter, Facebook (profiles and pages), … [Read more...]

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How Social Media Drove Tupperware to Laugh

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This article originally published at SocialMediaToday.com The Harvard Business Review recently examined the internal use of social media by corporations. Can social media be used internally within an organization to drive increases in revenue? Can it improve employee retention? Increase productivity? This study reveals just what is possible. We think of social media as a magic set of tools we use to reach the masses to help us promote our wares. But what about using social media as a way to build goodwill within your organization? What if you could retain employees longer? How much money would that save you? How much would it mean … [Read more...]

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