You may be the greatest software developer on the face of the universe but that doesn’t mean that you know squat about software marketing. And even if you do have a working knowledge of software marketing, it doesn’t necessarily mean that you know how to execute on that front. The following is a guide to marketing software to assist you in this endeavor. Cede Control In the infamous words of Clint Eastwood as Dirty Harry Callahan, “A man’s got to know his limitations.” OK, so he wasn’t PC in his use of the word “man,” but software marketing is a distinct and separate world to software development that requires a completely … [Read more...]
3 Ways Personal Bias is Killing your Marketing Campaign
Originally published on SocialMediaToday.com The Chief Marketing Officer has just walked into your office, well, into your cube anyway. And she's not happy. You feel the tension. "They're looking at our budget with a microscope. If we don't absolutely nail this next major campaign, they're going to, to.....well, something....." She's not being paranoid either. Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. "I just feel like we're missing the market somehow," you tell her. "Something doesn't feel right. I mean, we're hitting all the big social channels, but it's like the … [Read more...]
What Do You Mean My Email Subject Line Sucks?
Originally published on Social Media Today.com You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that. Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, right!? After launch, you wait. And then...... nothing. Your open/click through rate sucks and your sales are as stale as that box of Cheerios you left opened last Tuesday. You spent all that time crafting the perfect email, and for what? For a 2.5% open rate, about ten click throughs, and no … [Read more...]
Why email marketers should avoid the coming wave of mosaics in email and what to do instead
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by Nate Goodman This article was originally published on Business2Community Today, ISPs block a lot of the images in your email marketing campaigns. That's not anything new. But what is new is the soon-to-be realistic use of mosaics in your emails. What are mosaics? Mosaics are complex HTML tables that impersonate images. How can a table impersonate an image? The HTML table has so many rows and columns, each cell having a background color, that it can really look like an image. And above when I say "what is new", I don't mean brand new like the new baby ficus tree that Loraine in the cube next to me bought to replace the last one that … [Read more...]
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