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What Do You Mean My Email Subject Line Sucks?

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Email Subject Line

Originally published on Social Media Today.com You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that. Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, right!? After launch, you wait. And then...... nothing. Your open/click through rate sucks and your sales are as stale as that box of Cheerios you left opened last Tuesday. You spent all that time crafting the perfect email, and for what? For a 2.5% open rate, about ten click throughs, and no … [Read more...]

Filed Under: Email marketing Tagged With: , , , ,

Gmail users prefer to vote for Obama, Yahoo users prefer to vote for Romney!

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Vote for Kermit! Political parties don't know how to manage email marketing Return Path put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but just take a look at the differences! Obama has five times the number of email subscribers as Romney TweetThat's a telling stat. But, I'm not surprised by this since Obama is a sitting president who's had 4 years in office to grow his subscriber list. Do you suppose he personally manages his email lists? Yeah, you're right. … [Read more...]

Filed Under: Deliverability, Email marketing, Small business Tagged With: , , , , , ,

The Noob’s Zen Guide to Email Marketing and Social Media Speak

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Are you new to email marketing and social media? (Oh no, a noobie, a noob!) Sick of all the marketing mumbo jumbo double speak? Not sure what all these terms mean? This article will help clear up some of that. Or possibly make you more confused, I'm not sure which. If you are a seasoned email marketer, however, for God's sake, don't read this article. It will bore you so badly that you'll read to the end and say "that's 6 minutes of my life I'll never get back." Social stuff: Klout - This is kind of a cool one. Klout is a company and a score. This score measures your "importance" in terms of how much influence you have across the internet. … [Read more...]

Filed Under: Deliverability, Email marketing, SEO Tagged With: , , ,