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Can’t Get Bank Funding? Funding Alternatives for Small Businesses

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Small business funding alternatives

Individuals raise funds for their small businesses in various ways. The way you raise capital for your small business will depend on your business needs as well as your circumstances. But if bank funding is not an option, and your small business is in need of funding, here are some alternatives. Personal Savings If you have adequate personal holdings to finance your business this can be of great benefit since you will not be required to borrow from third parties. When you fund your small business from personal savings, it gives you full control over the running of your company since you are not responsible to any third … [Read more...]

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Using Email Marketing to Improve the User Experience

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Email

Trends come and go in the marketing realm, but one trend brands can’t afford to lose sight of is carving out experiences that fully accommodate the user. Whether it’s website visitors, app downloaders, or paying customers, the user experience is everything. Thanks to around the clock coverage, we are constantly reminded of just how important catering to the user really is. Experts tell us that its importance spans from the social media networks to the mobile arena across multiple platforms. In this post, we will focus on the role it plays in the email channel and how email marketing can be used to improve it. Setting the Tone and … [Read more...]

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The Ultimate Guide to Software Marketing

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You may be the greatest software developer on the face of the universe but that doesn’t mean that you know squat about software marketing. And even if you do have a working knowledge of software marketing, it doesn’t necessarily mean that you know how to execute on that front. The following is a guide to marketing software to assist you in this endeavor. Cede Control In the infamous words of Clint Eastwood as Dirty Harry Callahan, “A man’s got to know his limitations.” OK, so he wasn’t PC in his use of the word “man,” but software marketing is a distinct and separate world to software development that requires a completely … [Read more...]

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Your Small Business Website is Not Thriving – and Here’s Why

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Small business websites need tools

Originally published on Quick and Dirty Tips.com You're a small business. You have a website and you want traffic, subscribers, followers. In short, you want more customers. The prevailing wisdom has been that if you have a nice looking site, and optimize it for search engines (SEO), the customers will just show up. But, it's just not happening is it? The old "if you build it, they will come" thing just isn't working out. Your business is not thriving. Too often, this is the frustrating experience felt by small business owners as they try to get their businesses off the ground. So where are you going wrong in your approach to … [Read more...]

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6 Reasons Your Small Business Needs a Better Website

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small-business-website-gift-girl

[xyz_dbx_default_code]Inspired by SocialMagnets who created a great infographic called "10 Reasons why small businesses need an online presence" Also published on SocialMediaToday.com You've had this discussion before with your business partner. "Why do we need to spend money on a website?" Or, perhaps it's "Look, I know our website needs updating, but honestly, we've got so many other things to work on right now....." And the discussion goes on. But are you making the right decision? True, there are a lot of things that draw the attention of the small business owner. But stop and take a look at your current website. Your … [Read more...]

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How do I get more customers (and keep them)

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How do I get more customers?

You are the newest of the noobs in your small business. You started out with a lot of energy, but the customers just aren't coming. Or, the ones that are coming are not coming back. You know you've got a great product to offer, but it just seems like the message isn't getting out. No one really knows about this place. So, you're asking, "how do I get more customers?" You are frustrated, and thinking of calling it quits. "How DO I get more customers?" Well, hold on for a moment. If you muster just a bit of courage I'll answer the how do I get more customers question and show you Other small business owners like you are not … [Read more...]

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Why arsonists wish they had a Google+ business page

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OK, lets say you're an arsonist, hell-bent on angst, and thinking it would be cheaper to burn stuff down if you would go to the neighborhood Costco store and buy napalm in volume.  Then, the more you think about it, this whole "sneak in and burn down buildings for no reason" is actually a lot of hard work.  I mean, it's hot in there, and you got burned that one time.  It was a big owee.  Then it dawns on you....instead of doing all this hard work yourself, why not sell napalm to other arsonists and have them do the work for you!  You could buy a pallet of napalm at Costco, and then open an online business selling it!  "But wait, who … [Read more...]

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