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Do Good Social Online! How to Use Social Media for Charity Fundraising

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Joy! Do something GOOD with social media

People are always talking about how social media makes it much easier for small businesses to reach their customers and engage the people who are most interested in what they do. But, have you ever thought about applying similar social media marketing strategies to those used by successful businesses to raise money for a good cause you care about? Whether you manage a charitable organization yourself, or are simply a member of the community who wants to do something to help a charity, here are some ways the Web can help. Sponsored Events — Get More People Behind You If you are thinking about asking for sponsorship to do something like … [Read more...]

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An E-commerce Business Owner’s Guide To Pinterest

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Pinterest for ecommerce success

Pinterest has really taken off in the past few years leaping from humble beginnings in its beta form in 2010, to over 25 million users in 2013. Not to mention, the demographics of Pinterest users sit comfortably on the side where users have a decent amount of disposable income – perfect if you’re running an ecommerce store and looking to grab new customers. If you’ve been hiding in an underground bunker and don’t know what Pinterest is then here’s a very simple run down; Pinterest is a site that allows users to ‘pin’ images onto ‘boards’. These images all link through to the site from which they came from, allowing people … [Read more...]

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The Psychology of a Brand: You are What You Tweet

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KNDSGUDB9XYN Social media understanding is still largely in its infancy. Being labeled a “social media expert” in 2013 is sort of like being called a doctor in the Medieval Times. The exact parameters for for the label and what it means might be foggy, but a swarm of people are fascinated enough by it to take the reigns and pave the way for an essential industry. Managing your social media pages certainly isn't as important as, say, inventing penicillin, but with 22 percent of online time spent on social media and 65 percent of the the world's companies on Twitter, according to The Social Skinny, social media is becoming an integral … [Read more...]

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What if your charity had to grow donations by 10X or face failure? (think social media)

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What if your boss told you that unless donations magically increased by ten-fold, they'd have to shut the doors on your 501(c)3 forever? What would you do? You're the marketer, so come on, think of something quick. And it better be good. MDG Advertising put together a great infographic about how well nonprofits are doing by using social media for fundraising. But could social media bring a ten-fold increase? If social media isn't bringing hordes of cash into your business, maybe it's because non profits are doing a better job of utilizing it than you are. Read how these major 501(c)3's are crushing their donation campaigns. 98% of all … [Read more...]

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How Social Media Drove Tupperware to Laugh

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This article originally published at SocialMediaToday.com The Harvard Business Review recently examined the internal use of social media by corporations. Can social media be used internally within an organization to drive increases in revenue? Can it improve employee retention? Increase productivity? This study reveals just what is possible. We think of social media as a magic set of tools we use to reach the masses to help us promote our wares. But what about using social media as a way to build goodwill within your organization? What if you could retain employees longer? How much money would that save you? How much would it mean … [Read more...]

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What your blog can learn from Guy Fieri’s bad restaurant review

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Guy Fieri is a famous chef who just got blasted by a New York Times restaurant review. And from reading the review, it sounded as if Chef Fieri created dishes that were just a wee bit out of context. Well, in a restaurant, creating recipes that are out of context is when you go so far with your recipes that diners are left wondering why in the hell you've covered foie gras with Milk Duds. The two have nothing in common. One doesn't compliment the other. Just as Guy Fieri learned that creating recipes out of context doesn't work; in your blog, if you are writing out of context, your readers won't know what you are talking about. What is … [Read more...]

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Why 1700 CEOs are Wrong about Social Media

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Article first appeared on SocialMediaToday.com Tweet IBM recently conducted a study of 1700 CEOs in multiple verticals all over the world about their predictions for social media over the next three to five years. Some of the CEOs were very versed with social, others not so much. What they had to say was revealing about the way companies are viewing social media. Read some of their quotes to get an idea of just how disruptive this set of technologies has become. “For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way. (My peers) use it as a way of connecting with … [Read more...]

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