10 Social Marketing Mistakes Small Businesses Should Avoid

small business mistakes

No matter how skilled you are or what you’re doing in life, you’re going to make some mistakes. That’s just how it goes. Hopefully, you will learn from these mistakes and avoid making them in the future. When developing a social media marketing strategy, you can be sure that you’ll make some mistakes from time to time. The best way to work to avoid these mistakes before they happen is to learn about the mistakes beforehand. Business branding through social media can be a very cost-efficient strategy, especially for small businesses, and there’s a lot you can do yourself without any help from a large media agency. As you’ve … [Read more...]

An Open Letter to the C-Suite: Social Marketing

(This is a follow-on to Why 1700 CEOs are Wrong about Social Media) Guest post by Dave Taddeo Struggling to convince your CEO to use social media? Tired of hearing the same negative response? Below is an open letter to the C-Suite which convinces CEO's of the folly of ignoring the biggest "elephant in the room" ever conceived, social media. Also reference the companion article Why 1700 CEOs are Wrong about Social Media. What is Social? Social is this thing that people use to communicate and share. It started with Friendster ten years ago and eventually many other sites started popping up. People share all kinds of things … [Read more...]