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3 Ways Personal Bias is Killing your Marketing Campaign

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marketing-bias

Originally published on SocialMediaToday.com The Chief Marketing Officer has just walked into your office, well, into your cube anyway. And she's not happy. You feel the tension. "They're looking at our budget with a microscope. If we don't absolutely nail this next major campaign, they're going to, to.....well, something....." She's not being paranoid either. Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. "I just feel like we're missing the market somehow," you tell her. "Something doesn't feel right. I mean, we're hitting all the big social channels, but it's like the … [Read more...]

Filed Under: Email marketing, Social media marketing Tagged With: ,

7 Reasons you SHOULD use Hootsuite

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7 Reasons you SHOULD use Hootsuite

Originally published on iag.me Some time ago, I posted a rather controversial article that ended up being one of the most visited posts on my blog– 7 Reasons why you should NOT use Hootsuite. It even prompted the Vice President of Community at Hootsuite to respond in the comments. Although I tried my very best to give a balanced view and to list the positives, it was, at the end of the day, a list of the problems that I had encountered with Hootsuite. Since then I’ve wanted to list some of the positives and reasons why some people and businesses should use Hootsuite. Despite the issues that I brought up in the original post, Hootsuite … [Read more...]

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How Social Media Drove Tupperware to Laugh

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This article originally published at SocialMediaToday.com The Harvard Business Review recently examined the internal use of social media by corporations. Can social media be used internally within an organization to drive increases in revenue? Can it improve employee retention? Increase productivity? This study reveals just what is possible. We think of social media as a magic set of tools we use to reach the masses to help us promote our wares. But what about using social media as a way to build goodwill within your organization? What if you could retain employees longer? How much money would that save you? How much would it mean … [Read more...]

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