Do Good Social Online! How to Use Social Media for Charity Fundraising

Joy! Do something GOOD with social media

People are always talking about how social media makes it much easier for small businesses to reach their customers and engage the people who are most interested in what they do. But, have you ever thought about applying similar social media marketing strategies to those used by successful businesses to raise money for a good cause you care about? Whether you manage a charitable organization yourself, or are simply a member of the community who wants to do something to help a charity, here are some ways the Web can help. Sponsored Events — Get More People Behind You If you are thinking about asking for sponsorship to do something like … [Read more...]

5 Things to Keep in Mind When Guest Posting

Guest posting on other blogs is one of the best ways to obtain additional high quality backlinks to your website as well as get your name out there when it comes to authoring high quality blog posts.  Guest posting is the process of writing an article on somebody else’s blog and then including a backlink at the end of the post.  When guest blogging there are numerous things to keep in mind to ensure the readers react positively to your post, which increases your chances of being invited again to make another post. #1 – Ensure Backlink is to a Quality Website The primary purpose of writing a guest post and putting it on somebody … [Read more...]

The Psychology of a Brand: You are What You Tweet

KNDSGUDB9XYN Social media understanding is still largely in its infancy. Being labeled a “social media expert” in 2013 is sort of like being called a doctor in the Medieval Times. The exact parameters for for the label and what it means might be foggy, but a swarm of people are fascinated enough by it to take the reigns and pave the way for an essential industry. Managing your social media pages certainly isn't as important as, say, inventing penicillin, but with 22 percent of online time spent on social media and 65 percent of the the world's companies on Twitter, according to The Social Skinny, social media is becoming an integral … [Read more...]

7 Reasons you SHOULD use Hootsuite

7 Reasons you SHOULD use Hootsuite

Originally published on iag.me Some time ago, I posted a rather controversial article that ended up being one of the most visited posts on my blog– 7 Reasons why you should NOT use Hootsuite. It even prompted the Vice President of Community at Hootsuite to respond in the comments. Although I tried my very best to give a balanced view and to list the positives, it was, at the end of the day, a list of the problems that I had encountered with Hootsuite. Since then I’ve wanted to list some of the positives and reasons why some people and businesses should use Hootsuite. Despite the issues that I brought up in the original post, Hootsuite … [Read more...]

7 Reasons to NOT use Hootsuite

7 Reasons to Not use Hootsuite

This post first appeared on iag.me Hootsuite is one of the most popular and comprehensive social media tools out there. Yes, there is Tweet Deck and cotweet, but Hootsuite is considered the “crème de la crème” of the Social Media Tools World. I’ve used it for many years and I’ve recommended it regularly for my clients and still do. It was launched back in December 2008 by the digital agency Invoke Media. With a list of features as long as, well, something long, it’s hard to see why you’d never want to use Hootsuite. Here are some of Hootsuite’s many features: Manage multiple Twitter, Facebook (profiles and pages), … [Read more...]

Lose All Your Twitter Followers with One Mistake

Despicable Me Minion at work stealing your Twitter login This article was originally published on Business2Community Some of you readers have made it clear that you are small business owners and don't have time for all that "security" balderdash where some guy like me is telling you to watch out for this scam or that scam. Well too bad, pal. If you have a Twitter following, you might want to read this. Otherwise you could lose all your followers. Tweet Scammers want access to your Twitter account There are scammers out there looking to gain access to your Twitter account so they can spam your followers by schlepping products … [Read more...]