If your business is as boring as watching paint dry on a painting depicting grass growing in a drought, then you need to read this article
|Is your business as boring as paint drying?|
I’m still not surprised that a business owner isn’t yet familiar with Pinterest. What is Pinterest? It’s the #3 social network in the world, that’s what it is! It’s the underdog. It’s the Cinderella story. It’s the bronze medal winner at the Olympics. It’s the (something else that I can’t think of right now). Anyway, the thing that makes it different from the Facebook and Google+’s of the world is that Pinterest is a visual social network. It is based completely off of images instead of just text-based posts. So why should you read the rest of this article? It’s all about showing you how to get more customers. Can Pinterest help you do that? Well, that depends on whether or not your business is exciting and visual-based or boring and not visual-based. If your business is not visual based, we’ll show you how to use Pinterest anyway.
Well, are you a home builder, hairstylist, architect, photographer, wedding planner, or restaurateur? If so, you have a visual business meaning you can use images from your business to promote your business. However, if you are an accountant, software programmer, actuarial, ice maker, keypunch operator, lawyer, or cement manufacturer then you’re business is not so visual (yawn). However, that doesn’t mean that you can’t use Pinterest. In fact, you can use it to a high degree. And don’t get me wrong, I’m not knocking those businesses. In fact, I’ve had to use them all in the past. Well, except the actuarial. No one needs one of those….
Other ideas would be for you to showcase what social causes motivate you and your staff. Are you involved in your community? Do you help out with the annual community fund-raiser in which money is raised to purchase double-espresso machiato latte machines for all the homeless in your area? (And if you do, that’s awesome). Use things like this to create a Pinterest board that shows images of these events, or that shows images that relate to the subject matter. For example, as an email marketing software company (boring), we have a Pinterest board showcasing coffee! Yes, coffee. We love coffee, we love to relax a little bit, and we have a quirky attitude. But, we are also very moved by the Fair Trade program that aims to protect coffee growers. We care that the coffee we buy hasn’t contributed to someone else’s poverty. Having a board like this shows people a little bit about who we are. It shows that we are people that care (and we do). Just conveying that sentiment to our potential clients creates a sense of connection between us. Getting the picture now?
What Pinterest board do you think conveys a sense of who the company behind it is? Tell us in the comment section below.