The Keys to Successfully Marketing Your New Business

You’ve had a great business idea, taken that all-important leap so few people take, in actually starting a company. Now it’s time to let everybody know about it, but do you know how? Check out these useful tips to market your products and gather funding for marketing activities.


Image by: Victor1558

Be prepared

As with everything else in life, you need to know what you’re doing. With marketing, it can come in especially handy to know what not to do, to avoid a PR nightmare right at the start. Even the big companies fail! To give you inspiration for your own launch campaign, check out these examples of successful marketing attempts – it’s unlikely you can reproduced any of these, but think about how you can scale them down and make them relevant to your business.

When generating an idea its best to have your target market in mind. Who are your customers and what would encourage them to buy your service or product? Do they care about quality, price, ethics or something else entirely?

Have a think about it and then get out there and meet your potential clients or customers. Networking doesn’t only happen online, it happens in real life at networking events such as business shows or fairs. Sponsoring a local charity can also be an opportunity for meet and greets and can provide a helpful boost to your reputation.

Be creative

You don’t necessarily need a high-budget marketing campaign to promote your new product or service. Creative content also works on a low budget – check out the content marketing examples on this SEO guide for inspiration.

Nothing is more efficient than a unique idea that will be stuck in your customers’ heads. Try creating a story for your brand; this may help to gain a loyal following from your target audience and will distinguish you from copy-cats that might pop up later.

The story you attach to your product can easily be promoted via social media. Facebook, Twitter and the like offer a quick and free way to reach potentially millions of people. Get creative and build content around your products. Blog posts and YouTube videos can make all the difference. Just be careful not to spam your new fans – send out your content in moderate portions so as to avoid bombarding them. When you’re fairly well established, approach other companies to collaborate on bigger-budget content that can benefit you both.

It might be obvious, but be sure to provide every costumer with the best service possible to make sure they come back to you. Even if the price/quality is right, if the user doesn’t receive great service on top of it they’ll remember it as a bad experience and won’t come back.

Funding your marketing campaign

Marketing campaigns can be time- and money-consuming, but they’re that all-important step towards actually making sales so you need to allocate an appropriate budget. There are many different ways of funding your new business. The following are some examples that can offer the financial support you need to get your business up and running:

  • Grants

Find out about grants you can apply for on a local or national level. The European Union also offers good grants if your business relates to their policies. The upside of a grant is that you don’t have to pay it back like credit, but the downside is that the application process can be quite difficult. To be on the safe side you might want to consult an expert before you apply for a grant.

  • Crowdfunding

Crowdfunding can be your best shot for a start-up business. Why not incentivise independent people to invest in your company with things such as a lifetime membership, vouchers or other goodies. This is all made possible through the Internet and social media, which offers you the opportunity to reach a great number of people.

  • Bank loan

To get a bank loan, you need to have a good business plan to prove to the bank that you can pay them back. If you haven’t got any other securities you might have to use your home or other personal possessions. If going down this path, be sure that your idea will pay off or have a contingency plan for if it doesn’t. No one wants to lose their home or car over a failed business!

Do you have any other marketing tips for startups? Perhaps things that were successful for you when you’d just launched? Leave a comment and share them below!

About Estelle Page

Estelle Page is a self-employed interior designer and freelancer writer, so she has plenty of experience in running a small business and promoting it, through TV advertising. She writes for