You may be the greatest software developer on the face of the universe but that doesn’t mean that you know squat about software marketing. And even if you do have a working knowledge of software marketing, it doesn’t necessarily mean that you know how to execute on that front. The following is a guide to marketing software to assist you in this endeavor.
In the infamous words of Clint Eastwood as Dirty Harry Callahan, “A man’s got to know his limitations.” OK, so he wasn’t PC in his use of the word “man,” but software marketing is a distinct and separate world to software development that requires a completely different skill set. When marketing software it is best to pay and leave it to the experts. This will also leave you more time to do what you do best – develop software.
Like a Version
Already when planning your software it is imperative from a marketing perspective that you have different versions. Different versions enable you to capture different levels of users at different price points. This results in you maximizing revenue by including as many potential users as possible. Also, different versions give you an opportunity to entice users by offering free trials or even making the basic version a free offering as an inducement to get users to use your software and want to pay for more feature-laden versions.
Service the User
Everything you do when creating software has to do with making life easier. In effect, that is the raison d’etre of software – to make a task quicker and easier. Consequently, creating your software with an integrated dynamic installer is a nice touch. It shows the user that you are thinking of them even after they have downloaded your product, which is always good marketing. Similarly, dynamic installers confer additional benefits to your software that assist from a marketing perspective. There are dynamic installers that place your software on the cloud which gives quicker and more stable downloads as well as attracting other sources of revenue; which brings us to our next point…
Consider Other Sources of Revenue
If you intend on generating revenues solely from sales of your software then you are missing out on other revenue generating opportunities. There are dynamic installers that as part of their feature list also attract Tier 1 advertisers to your offering. This enables you to generate revenue from an additional source but also lends your software credibility by being associated with other credible companies.
To Share is Human
Greedy people usually end up with nothing. I know it is hard to let others benefit from all your hard work but the fact is that software marketers do play an important part in the success of your software and deserve to be rewarded for their efforts. Should you decide to partner with a larger software house that specializes in the cross-promotion of software, they will expect a profit share for their facilitating your quick penetration to a larger market. Don’t be stingy, they should be rewarded as you are better off having a smaller piece of a larger pie than a larger piece of a smaller pie…or perhaps no pie at all.