Things You Should Know When Creating Corporate Signage

An essential investment, corporate signage is part of a business’s long-term marketing and branding solutions.  Quality signage must be built for endurance but its design must promote the business brand effectively.  Things You Should Know When Creating Corporate SignageWhen designing and creating corporate signage, take time to consider various aspects of its creation and installation.  Keep the following considerations in mind when creating signs for your company.

Image and Design
Along with considerations of size and distance (from buildings or traffic), the sign’s image and logo require considerable attention during the design phase.  Are colors bright enough to get attention?  Is the logo incorporated into the design?  Is the font of the sign readable?  Does the shape of the sign enhance the brand or logo in some way?  The image presented on the sign is a permanent fixture so getting it right is essential.  Effective signage is a major investment so spending time carefully planning the look of the sign should be a top priority.

Material and Type
To construct a lasting sign, discuss material options with your manufacturer’s design team.  Indoor corporate signage is also important, yet there are various options to consider when it comes to materials selection.  For both indoor and outdoor signage there are new types of construction material that are considerably less expensive than traditionally employed materials; talk about cost as well as durability as you certainly want to invest in signs that will withstand the elements of your climate.

Time Frame
Finally, when you work with a design team at a signage company, find out their time frame for producing the business signs you require.  The sooner you begin the design process the better.  It’s never a good idea to rush into this endeavor simply to get something in place.  A sign must be designed for the long term so make sure it is, indeed, the sign you want to invest in to launch your business.  Your sign company should have considerable experience; work with them to establish a timeline for your sign so it can be in place when you need it.

Business signs are integral to a company’s advertising and marketing plan.  Be sure to look at many signs before creating your own; you want your sign to promote your brand as effectively as possible.  Be sure to work with a company that has a solid reputation for quality and design excellence.

About Sita Cole

Sita Cole has been a creative marketing manager for a number of years. She has collected sources for this post at