Social media has become so popular over the last couple of years. It’s hard to believe that these networks are actually relatively young. Yet, the technology, principles and applications behind them continue evolving. These evolutions are causing marketers to rethink their strategies on a regular basis.
As a result of the constant changes, beginner bloggers make some pretty common mistakes that are usually avoidable. Some of these mistakes are related to social media, and how they use it to market their blogs. Here are those top five mistakes:
1) Not Responding To Or Acknowledging Direct Messages and Comments
How would you feel if you were trying to carry on a conversation with someone who’s obviously not paying any attention? Wouldn’t you consider them to be extremely rude? Sure you would. Why? Because one-way conversations don’t have the same affect as speaking with someone who cares about what you’re saying. The same principles apply with blogging and social media. Always thank your friends and followers for their posts. Respond to their private/direct messages as soon as you can. Just make sure that’s not two months later.
2) Sounding Robotic Or Like Some Kind Of Machine
You’re a human being interacting with other humans. So, don’t communicate with your audience like you’re some type of robot. Be genuine with your social network members. Remember, you’re representing your brand.
3) Failing to Change Your Update Your Status Regularly
Your short and long-term success as a blogger depends on your consistent and regular participation in social media arenas. If your audience believes you’ve fallen off the face of the earth, you’ll lose many of them quite quickly. And, if you go long period of time without updates, that’s what they’ll think. You need to engage your audience by actively participating within your networks.
4) Thinking You’re Really Going to Be Able to Maintain All Those Social Media Profiles
Most bloggers have numerous social network accounts. But, savvy bloggers are rarely active on more than 2-3 regularly. Beginner bloggers make this mistake all the time. They think it’s necessary to use every single social media site available to gain blogging popularity. However, too many profiles will soon become too overwhelming to maintain. Limit yourself to no more than three. Then, choose one to become your niche social media network, based on where your target audience interacts most. In time, you can add more, if necessary.
5) Posting During The Wrong Time Periods
This very critical element of social media networking is often overlooked by beginner bloggers. Don’t think this rule just pertains to time zones. It’s a bit deeper than that. There are right times and not so right times of each day to interact and share on your social networks. Pay attention to your audience. You’ll notice that there certain times of the day when they’re more active than others. Google Analytics can help you analyze this at-a-glance. This will help to maximize your efforts to market your blog using social media marketing.