Top 6 Questions to Ask Before Hiring B2B Lead Generation Services

Top 6 Questions to Ask Before Hiring B2B Lead Generation Services

There are several B2B lead generation services operating on the market. With the skills and resources they have to build high-quality leads for your small business, having a professional lead generation company can be a good partner. Be sure you choose a service provider who can deliver what you pay for. Here are top questions to ask before hiring a B2B lead generation service.

1.    What type of lead generation company are you?

The type of lead generation company you’ll be hiring depends upon your own process of handling your sales leads. Ideally, the two primary types of lead generation companies are major account lead generation companies and small sale lead generation companies:

  • Major account lead generation companies focus on providing a solution-oriented selling style to improve return on investment for an extended business cycle.
  • Small sale lead generation companies usually work within a shorter sale cycle and focus on targeting small purchases.

If your business takes a more sophisticated process for sales leads management, you need to you need to hire B2B lead generation services that practice a high level of precision, support, and expertise. Moreover, be sure to ask the company you want to partner with if they have valuable experience in managing the kind of leads your business is operating.

2.    Does your company have a good experience and reputation in the industry?

Before hiring a lead generation company, it’s important to take a look at their experience and reputation. Here’s what you need to consider:

  • Experience: When talking about this factor, the company you’re examining should have staff with more than five years of sales experience and a team of program management with more than ten years of sales lead management experience. Be sure the company also specializes in qualifying leads, lead generation, and closing sales.
  • Reputation: Like other service providers, reputation is one of the most significant factors in every hiring decision. It’s best to ask for multiple referrals, so you’ll know whether the company delivers their services with utmost satisfaction. For instance, knowing how the company started a lead generation marketing business and provided their services to current and former clients can help you determine whether they can be an invaluable business partner.

3.    What’s the cost of your lead generation services?

Apparently, the price offered by a B2B lead generation company can impact your hiring decision. With many factors to consider such as the company size, degree of lead generation and qualification, the number of services they provide, and the reputation, the price of their services varies so widely. That’s why it’s essential to get to know the company’s processes before getting one. Additionally, find time to explore your price options by considering some companies that offer packages. In this way, you’ll find a company that works best for you within your budget.

4.    Do you factor in the quality of the technology you use for your lead generation strategy?

In this modern age, ensuring a high-quality digital component for all B2B lead generation services is exceptionally mandatory. A reliable lead generation company should use a full set of digital tools for the automation, management, and tracking of all aspects of their services. Thus, never hesitate to ask your prospective partner about the scope and the kind of technology you use. By doing it, you’ll know if they’re up-to-date in executing their lead generation strategies.

5.    What are your processes?

Even if B2B lead generation companies follow a common approach, you need to understand that their methodologies vary significantly. When looking for the right company, get to know the range of methods and processes. For instance, the services provided by lead generation service providers usually are:

  • Blogging
  • Email marketing
  • SEO
  • Social media
  • Pay-per-click
  • Web page optimization

Some companies provide B2B appointment setting, event promotion, and content creation. If you want these additional lead generation services, make sure to ask about these services beforehand.

6.    Do you offer guarantees?

Hiring a B2B lead generation company requires you to discuss expectations. It’s always reassuring to obtain some guarantees from the company ahead of time. However, it’s important to watch out for vague or too-good-to-be-true promises. With this in mind, be sure to set up communication properly by knowing the people responsible for the contract, the format, and frequency of the services. Also, don’t be afraid to openly ask some inputs and suggestions to avoid unmet expectations in the future.


Now that you have these questions in mind, it’s time to start asking so you can hire a lead generation company that’s right for you. To get the most out of your lead generation partnership, take the time to come up with your own questions and make an informed decision out of them.

About Sarah Morris

Sarah Morris is writer and blogger at PenWarriors.